Promotional Items: 4 W’s That Every Marketer Should Know

Whether you’re a non-profit organisation, big corporation or a start-up business, you’ll need promotional items to market your name. These imprinted products offer a superb marketing solution that’s equal or sometimes more than a TV advert does.

Why did we say so? Because most of the time… a 30-second ad can’t last in the memory of everyone. It can leave a mark but once it’s no longer played during commercial breaks, most people will soon forget it.

Custom giveaways, on the other hand, have a longer life since recipients can use them as long as they want. So when you feel like investing in such products, you must first ask yourself this question: are you doing it right? When you’re doing it the wrong way, your freebie item will not execute its job successfully.

But how will you actually know if you’re doing the right thing? The question, in fact, is answerable by four more questions: Who, What, When, and Why. These Ws’ actually serve as a guide, mapping out your promotional plan.

Each question gives you a clear understanding of your target market and the essence of promotional items in your business. As a result, your team can easily harness every bit of your company’s potential including brand awareness, customer engagement, and high sales.

Let’s now get down to discussing the four crucial questions!

1. WHO Are the Recipients of Your Promo Gift?

Yes. It all starts with the question who. You should have a clear understanding of your target market. And understanding begins with knowing the demographics—name, gender, education, profession, interests and more.

These basics aid you in having a firm grasp of your customers and clientele. They provide you with an in-depth idea of how you can successfully entice them. With this, choosing the perfect gift or giveaway for them becomes easier.

For example. You’re hosting a charitable event for kids and you’ve found out that most of them are out of school. Clearly, there’s no better promo gift than education-themed products. Items like educational books, pencils, crayons, and notebooks can give them the back to school feels.

The young children and their parents will thank you and remember your generosity for a lifetime. So make sure your educational promotional items have your logo on them to ensure recognition.

2. WHAT Kind of Items Attract Them Most?

Next to knowing the “who” is answering the “what”. You must distinguish what kind of items most of your clients or customers buy or are interested in. Look beyond their demographic profile. Know their behavioural patterns, buying habits and other circumstantial factors to find the best item that fits them.

Utilising a marketing automation software can help you hugely in tracking your customers’ buying process and triggers. Also, visiting BPMA’s website can also offer you a helping hand. The promotional merchandise association usually do surveys on what the most loved promo products are at present.

In the most recent poll, imprinted pens reign as the crowd favourite. It’s followed by branded bags, electronic items, mugs, promotional clothing, notepads, mints or sweets, stress balls, mouse mats, stationery.

3. WHEN Should You Buy These Items?

Imagine your company having no events, campaigns or programs. How boring would that be?! Your employees will not feel motivated to work, which can further affect their productivity or worse loyalty. Also, a majority of the crowd—including your prospects—will not recognise your brand.

There’s a multitude of events that might need promotional products. Take advantage of them and make sure to include promotional items on your checklist. Whether it’s an exhibit, trade show, employee reward program, or any other corporate activities, there’s a perfect custom freebie for sure.

They’re also the best marketing tool on a popular celebration like Christmas Day. A well-chosen promo gift around this day can extend your special greetings to your recipients. As we all know, everyone can get very busy this season, so a little extra thought goes a long way.

Even if your branded product is consumable or not, it will still capture people’s attention, warm their hearts, and maintain their loyalty. So always keep in mind to have your gift fully customised for more recognition.

4. WHY Do You Need to Invest in These Items?

You probably know now, the answer to this question after reading the first three. Yes, it’s because they can promote your brand. As a matter of fact, businesses nowadays invest in these items for promotional purposes. That’s why we see no reason to avoid jumping on the bandwagon.

Let’s cite again a BPMA research. A good portion of respondents (87%) said they kept a promotional item for longer than a year. While 30% said they keep promotional products up to 4 years. See, as long as your item remains in the recipients, your name stays with them.

Besides recognition, giving out promotional items have other pros. The benefits include saving money, improving image, increasing sales, maintaining customer loyalty, and generating referrals, to name a few.

However, you can’t reap all these good things if you’ve chosen the wrong promotional item and used it the wrong way. That’s why it’s crucial to realise other substantial factors. Begin again at question number one to know what’s more relevant to a specific demographic.

Choose Logo X!

Every question has an answer. And every promotional need, there’s Logo X!

Logo X is a dedicated provider of promotional items. We supply an array of custom products, corporate gifts and imprinted giveaways that can build brand awareness and boost positive aura within your organization.

To learn more about our company and product offerings, feel free to visit www.LogoX.co.uk.You may also contact us directly at 0207 101 0722 or 0161 875 2500 for further details.

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Logo Design 101: Understanding More the Secondary Hues

Welcome back to our logo design series! We’ve previously discussed the essence of choosing the right primary colour for company rebrand. Today, we’ll focus more on the secondary hues: orange, green and purple.

But first, let’s have a refresher. When redesigning your logo for rebranding purposes, it’s necessary to think critically and creatively. You have to put in mind that a redesign can greatly affect image you want your business to portray.

Your team must carefully choose the appropriate colour for your logo. It’s the first thing that people see, which propels them to take actions. With just one look, everyone can form an impression about your business. That’s why it’s important to pick a colour that will successfully narrate your company goals.

Colours add life to the world. Everything that surrounds us is filled with colour. As a matter of fact, it’s hard to imagine life without colours. Same goes for your corporate logo. A business wouldn’t be recognisable without a logo. And a logo wouldn’t become visible without colours.

So it’s best to realise the meanings and associations of colour in your logo design. By knowing the colour psychology, you can easily make better decisions and evoke emotions, moods, and feelings towards your prospects.

Enough of the rewind. Let’s now start talking about the secondary colours, their meanings and when they’re best used.

ORANGE             

When you go for some grocery shopping and your feet take you to the fruit section, what’s the first thing you see? We bet it’s an orange. Simply because the colour of the round fruit is completely hard not to notice!

Apparently, the colour and the fruit share the same name! But let’s focus on the colour alone. Orange is a playful colour that denotes excitement, youth, and creativity. It’s somehow equivalent to yellow because they’re both associated with sunshine and happiness.

It’s the best colour choice if your business wants to portray a symbolic representation of fun and energy. Some of the popular brands that use this colour include Nickelodeon, Fanta, Gulf, Crush, and more.

GREEN

Do you want a clean and pristine image that’s close to nature and Earth? Then, choose a colour that conveys tranquillity and prosperity. We’re talking about the colour green. This colour features a natural balance of cool and warm colours, allowing to convey a positive message.

This visual sense of balance gives the colour a soothing and relaxing influence. Think of board game’s as an example. Without the colour green, it’s a little tiring to the eyes to see bright colours like red, yellow and blue.

So if you’re planning to portray your company as an environmentalist, green makes an obvious choice.  It’s a perfect fit for businesses revolving around agriculture, recycling, landscaping, gardening and more.

PURPLE

When it comes to conveying a sense of luxury and nobility, the colour purple does an excellent job. It combines the stability of blue and the energy of red, resulting in a regal reputation. It’s associated with noble aspects such as power, wisdom, dignity, mystery, magic, and more.

Being a colour of royalty, companies use purple in their logo to reign supreme. Perhaps, it’s the reason why Yahoo chose this as their branding colour? We will also not forget to mention the popular chocolate brand, Cadbury’s.

Do you want to give people a delicate impression towards your brand? Do it the right way by picking purple as your corporate colour.

Secondary Hues for Future Use!

Colours aren’t just a design element in your company logo. They’re helpful in adding vibrancy to your branding image.

With the appropriate colour choice, you can get your rebrand right. So pick the right colour or colour combination to attract more leads and get more customers.

At Logo X, we realise the value of your corporate colours. Our team can help you succeed in your relaunch or rebrand through promotional items.

We carry a comprehensive line of imprinted products that can have your logo etched for complete rebranding. For more information about our company and product offerings, feel free to visit www.LogoX.co.uk.

You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X representative will gladly assist you with all your branding needs.

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Trade Show Gifts to Market Your Business at Christmas Fairs

Are you going to be a jolly good fellow this season? Why not! There are a lot of Christmas fairs that can make you embrace the season of giving and sharing. Take advantage of them and don’t forget to hand out trade show gifts or giveaways!

Don’t miss out on your chance to exhibit or sponsor at a particular event. Ask your marketing team to research on different trade shows in your area. The sky is the limit like everybody says. You’re free to choose whatever activity suits your preference and what gimmick you will make to stand out.

Whether it’s cookie decorating, Santa Claus meet and greets, or networking, it’s worth signing up for such business events. These holiday activities can bring in the holiday spirit to everyone. They can attract new business relationships and partnerships.

Simply put, your name will surely leave a mark if you’re among the many exhibitors on the trade show floor. Not only that. You also prep your business to start the New Year right. Aren’t these benefits amazing?

Remember. People love receiving something, especially if it’s for free. So there’s no better way to celebrate the holiday than to give your customers something to remember your brand. Use this fact to fill them with Christmas nostalgia when they see your trade show gift.

Take a look at these attention-grabbing and thought inspiring trade show giveaways.

1. Winter Mug

The temperature drops and the snow falls every Christmas. Because of these, most people like to engage in exciting activities like skiing, building a snowman, ice skating, sledding, snowball fights, while the laidback ones prefer to stay inside their homes to read books, watch a movie, and bond with their family and friends. No matter what they choose to do, they will still do something in common: have a hot drink! 

The freezing weather calls for a mug of coffee, tea or hot chocolate. That’s why giving out a winter mug works as a great marketing gift. The mug doesn’t only give them some warmth and replenish energy but extends your greetings as well.

2. Chocolates

Do you want a sweeter gimmick or gift for those who visit your booth? Look no further than branded chocolates. These edible freebies have a sweet knack to extend your special thanks without spending too much.

Including these goodies on your marketing item list actually helps your business for many reasons. First of all, they’re irresistibly good, leaving a sweet taste in their mouth and an even sweeter memory of you and your business! They can also satisfy everyone’s stomach… a bit.

Chocolates are versatile! People of any ages or gender will enjoy munching on these delectable treats. See? Your business no longer needs to invest in different Christmas gifts for various audiences because chocolates fit all!

3. Watches

In case you prefer a freebie item with an elegant and exclusive feel, you will never go wrong with custom watches. Trade show goers will love receiving these wearable’s because it’s not usual to receive such gifts at Christmas trade fairs.

However, these luxury items are a little pricey compared to other freebies. The fact that they cost more means doubled value. They can start a conversation in the workplace or home, thus, increasing a possibility of brand awareness and high ROI.

What if you don’t have enough? You’re running on a budget and want to capitalise on these trade show gifts? Don’t worry, because you can go for other watch types like clip watches, silicon ion sports watches. They might be cheaper in price but they can still win people’s hearts.

Welcome a New Opportunity this Christmas!

Trade fairs aren’t only about a product launch or a gathering of companies. They can also be about thanksgiving and celebration of joy.

So the next time you find out about a Christmas trade show, don’t think twice about signing up. Such event can help build excitement and momentum around your brand. To double the chances of brand recognition and new opportunities, consider giving out freebie items.

At Logo X, we carry a large selection of imprinted products and fashionable pieces that can suffice as trade show gifts. You can choose from winter mug, chocolates, cookies, watches, and other executive items.

We will have your logo engraved on your chosen promotional item to get your company name into the public eye. Can’t wait to gift trade show goers this Christmas? Then, let us provide them for you!

Get in touch with a Logo X representative at 0207 101 0722 or 0161 875 2500 to place an order or to request a free quote. You may also visit www.LogoX.co.uk to learn more about our company and discover more product choices.

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Awesome Video Marketing Ideas for the Holiday Season

Did you know that it’s only less than 50 days before Christmas? This means two things—people are into holiday shopping and your business needs to drive their interests in considering your brand. How to do it? Easy-peasy. Devise a superb video marketing strategy.

It’s not a huge secret that the landscape of marketing has now changed. Gone are the days where printed content matters the most. Today, internet connectivity and digitization have transformed the global marketplace and even shaped social norms.

That’s why marketers should embrace the use of digital content like videos. Undoubtedly, incorporating such visual tools into you promotional campaigns helps sow the seeds for business success. They can drive growth and increase in return on investments.

As a matter of fact, Wyzowl demonstrated the usage and success of video marketing in their recent survey. The poll showed that 63% of businesses have started using video as a marketing tool. It also found that 82% of businesses feel that videos play a huge role in their marketing strategy. And a whopping 83% of businesses said that videos give them a good return on investment.

With videos rapidly becoming a trend, it makes good sense to jump on the bandwagon. Who knows your brand will reach the height of peak sales this holiday season with the help of marketing videos.

Still not convinced about adding videos to your promotional toolbox? Carry on reading for some awesome ideas for your video marketing campaigns.

1. Vlogs

Video blogging or vlogging used to be a fun hobby. But little did businesses know that it’s not only a pastime and intended for personal use. This form of marketing has its own benefits that marketers shouldn’t take for granted.

Vlogs have a knack to catch people’s interests. Offering something apart from pure text-based content can keep them interested for longer on your blog site. Plus, videos take less time to watch unlike reading a lengthy blog article.

Video blogs provide information that is easy to digest. You can simply explain how to use your product or service as if you’re doing a demo face to face. They’re also more interesting than reading product descriptions and online reviews.

All of these things can lead to one major benefit: a high search ranking. Since you’re able to reach a wider audience, capture their interests, and build a personal connection. You’re more likely to boost your search rankings.

When to use them: Use vlogs when promoting a service or demonstrating a product.

2. Unboxings

There’s something attractive about YouTube unboxing videos. This video marketing concept offers an element of surprise, making it exciting to watch. The sense of anticipation triggers their curiosity, which leads them to watch until the end.

These videos became quite popular during the 90s where the element of surprise was the only way to making ads memorable. Luckily, marketers revived them in the present day because of their ability to make an impact.

Believe it or not, the unboxing experience that these videos provide can benefit your brand massively. It fuels anticipation while at the same time providing useful product information during the holiday season—and even beyond.

According to Google, “Food and drink, fashion and style, and mobile phone unboxing videos have seen a 42%, 90%, and 200% growth in popularity, respectively.” Google already said it. So take unboxings into consideration to provoke a sense of excitement and holiday spirit.

When to use them: Use unboxing videos when launching a new product to your collection. 

Think Outside the Box!

If you think you’ve done everything to grab the attention of your audiences, you’re wrong. There are a lot of brilliant marketing ideas and strategies that your business can use and take advantage of.

Like for example, video marketing. This technique has its own way of reaching out to your audiences especially in today’s digital era. It projects information in a convincing manner, making your brand more memorable.

So if you want to have a wider customer base this Christmas season you better start using videos in your campaigns. After all, you wouldn’t want to miss a bunch of opportunities, right?

At Logo X, we don’t just supply promotional products, business gifts, and corporate giveaways. We also specialise in video production and video marketing.

Our team of creative experts have kept up with the pace of today’s visual information, age and digital audience. We promise to give our clients engaging video content that communicates both your message and company value.

Need help with video production? Give us a call or request for a free quote from Logo X representatives today. Contact us directly at 1 877 778 852 (US branch) or 0161 875 2500 (UK office). Or you may also visit www.LogoX.co for more details.

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Cool Promotional Business Cards That Stand Out

Let’s face it. Everything we do today from sending mail to sales pitching, signing contracts and even networking has become digital. However there’s one thing that will remain being used no matter how innovative the world gets: promotional business cards.

A business card may seem old fashioned but it still continues in making company introductions. It offers a more personal way of exchanging information compared to a digital contact exchange.

Upon handing out your business card, you’re giving them a reason to call, email you or add you on LinkedIn. See, with just a piece of paper you don’t only get to introduce your brand but leverage your network as well.

These are only few of the many reasons why business cards still matter at present. But if you want something more innovative than this business networking medium, you can reinvent cards into something unique.

Take MOO’s recycled business cards as an example. The printing business takes scraps of fabric from T-Shirt manufacturers and turned them into cards. “While a few other companies offer cotton business cards, we’ve made ours entirely from t-shirt offcuts,” said Richard Moross, MOO founder and CEO.

You can also use promotional items to replace business cards. There’s actually a long list to follow. We’ve compiled three products that you can actually use as promotional business cards.

1. Fortune Cookie

Do you want to give your business introduction a creative and unique twist? Then, let a fortune cookie unfold every bit of information about you. It offers recipients a unique feeling, unlike a traditional business card that presents your contact details with an element of surprise.

It’s not every day that people receive a fortune cookie with company details inside. So handing out such light snack to your prospect can make your brand indeed all the more memorable. Doing this can fuel the connection even further because of the great first impression you made.

The only downside to this edible card is that there’s a slight chance for your details to go to waste. So, print your company information on a paper that’s big enough for people to notice.

2. Coasters

Who says your professional profile can only be printed on a paper? You can also etch it on drink coasters. Whether you choose a leather coaster or vinyl coaster, your brand can toast to success because of a new contact.

These coasters have a huge marketing potential and it’s your call to use them as promotional business cards. They allow your business to gain more exposure as your contacts place them on top of their working desks. Not only that. They don’t only seat there as an accessory because they serve a purpose!

Take note. Use specially designed coasters to communicate your branding message and make the most of every opportunity to promote your business.

3. Credit Card Peppermints

Speaking of awesome business card ideas, we have another one in mind: credit card peppermints. You might think that mints only fit in the world of trade shows and gift-giving traditions. But hey, you’re mistaken big time!

Custom peppermints in shape of a credit card have a distinct way of saying hi to your prospective clients or customers. They come in two purpose—present your company information and promote your brand. How? Because a prospect can remember you every time he gets a mint from the slim container to freshen up.

Arming yourself with these promotional business cards will ensure that you never miss an opportunity to create a new connection. Keep them in your pocket or bag so you’re always prepared.

Dare to Stand Out!

You may have held hundreds of business cards in your existence and so may have other people. That’s why it’s crucial to design your own card in a way that will attract leads and prospects.

It’s your choice to go for the traditional ones or a more unique type of card, like that of MOO’s cotton business card. Or you can also turn to corporate gifts and use them to seal a business encounter.

At Logo X, we supply a wide range of imprinted items and giveaways that can be printed as promotional business cards. You can pick from fortune cookies, drink coasters, ice scraper, and many more. Just tell us your specific branding needs and we will do our best to meet them.

To learn more about our company and full product selection, browse through www.LogoX.co.uk. Our offices in London and Manchester are just one call away! Contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X associate will answer all your queries.

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Sales Automation: How it Reinvents the Future of Work

Got a long list of clients to email but need to attend several meetings? Forget about the hustle because there’s now a solution to that. You can now fulfil your responsibilities without compromising the quality of your work and customer service. All thanks to marketing and sales automation.

This cutting-edge automation solution allows marketers, sales professionals and other business people to manage their workloads offline and online. Busy bees and multitaskers would find great value on this platform because it can also save them time and resources.

Imagine doing everything manually in today’s fast-paced marketplace. Let’s say you have phone calls to make, emails to send (individually), notes to take down, and customers to analyse. All of these would take up your time, leaving you exhausted and tired.

Such manual processes work for some while others can’t even stand in their seats to go to the loo. That’s why having an automation software to aid you in your daily routines at the office is a nice thing. It’s less the hassle and more of the productivity.

So whether you’re an established company or a start-up, you should never think twice about investing in this smart marketing tool. Take note. We’re now living in an era where digital advancements and customer’s behavioural patterns are volatile.

Meaning, you have to keep up with the ever-changing landscape and act fast while at the same time delivering best results.

It’s time to replace your manual activities with time-saving marketing and sales automation. Let’s talk about the reasons why automation platforms wouldn’t disappoint!

1. It Allows You to Understand Customer’s Needs

In every business, having great products and services isn’t enough. You also have to work out your relationship with your clients and target market. But if you struggle with gaining a better understanding of your prospects, perhaps you need the help of marketing automation robot?

Yes, the automation technology can give you a full scope of your customer’s needs and interests. It brings together all necessary marketing information from customer demographics to order history, and other important metrics.

Since you have access to all the data, getting to know more your online audiences becomes easier. Hence, it opens up more doors for gigantic opportunities to speak to them in a language that resonates with them.

2. It Lets You Create Personalised Content

Besides identifying customer’s needs and developing offers to meet them, a sales automation tool also allows for human takeover. When we say human takeover we mean a personalised marketing approach as if there’s a human being speaking to them.

With the information you got from the customer database, you can now personalise your content specifically email conversations. You can effortlessly tailor your message according to their unique qualities including gender, location, birthday, interests, recent purchases and more.

Personalised emails help you stand from over other marketing messages. In fact, studies show that bespoke emails have 2.5 times higher click-through rates. They’re even 6 times more likely to drive a conversion.

3. It Streamlines Your Sales Processes

Caught up with repetitive sales tasks? Well, you no longer need to do everything manually. You now have the option to streamline and automate all your sales processes real time. How? Embrace sales automation.

This strategy lets you do link outreach, lead prioritization, lead distribution and report generation without eating up a lot of your time. To streamline your client communication, invest in a system that will manage it for you. Your chosen software also allows you to set rules on what leads to prioritise.

Your system also helps distribute leads to the right rep at the right time. And the most astounding of them all, it allows you to set up automated reports and schedule them to be sent to your email every day.

Manage All Your Tasks Through Sales Automation

Forget about sending emails individually, filling out sales spreadsheets, fielding mundane call requests and other sales tasks. You can now handle different processes whilst growing your business offline and online through sales automation.

A sales force automation system gives you a single solution of managing all your campaigns and marketing actions all at once. At Logo X, we don’t just offer promotional products but sale solutions as well.

We can help you automate your business because we’re a certified partner of Infusionsoft. To discover more about this, check out www.LogoX.co. Or you may get in touch with a Logo X representative at 1 877 778 852 (US branch) or 0161 875 2500 (UK office) today.

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Training and Education: Promotional Items that Every Marketer Needs

The power of promotional items in marketing is equivalent to the relevance of training and education in a marketer’s life. Your target market will find your promotions customary without imprinted gifts. Same goes in a life of a marketer. People will not find you credible if you’re not well-educated or trained.

That’s why it makes good sense to embrace the importance of custom giveaways, learning, and development. All three can help businesses in many ways. They raise brand awareness, deliver a better return on investment, maintain customer loyalty, and more.

However, marketers should realise that training and education have their significant differences. As a matter of fact, Econsultancy published a blog saying that marketers must consider the difference between the two.

But what exactly are their differences? Let’s talk about first education. Anyone who has a degree in Marketing can use his theoretical knowledge in pursuing a career in the field. But knowing the theories and frameworks isn’t enough because he lacks first-hand experience in dealing with real clients.

Training, on the other hand, pertains to developing skills and learning marketing tactics. Marketers who underwent training programs feel more confident than those who don’t. On the contrary, lack of educational background can make it hard for someone to cope with the training courses.

Simply put, it’s important for marketers to embrace their learnings and apply them in the corporate world.

So when do promotional items come into play? It’s when marketers choose them as a marketing tool to make their ad campaigns and initiatives reach a wider audience. Not only that. It also becomes relevant when they train newbies in the company!

Are you among the marketing people who invest in such promo products and freebies? Take a look at these freebie items that you can use for both marketing and training purposes.

1. Writing Pads

When hosting a conference, executive summit or training, attendees will take down notes on what you say. This means giving out half-sized notebooks, portfolios and journals make a perfect marketing item choice.

Equipped with pen loop and ID holders, these writing pads can surely ignite everyone’s interest. Their handy feature allows end users to put them in their bags or simply have them hand carried after the lecture proper.

Recipients will find them valuable since they can use them when attending meetings, doing researches or simply jotting ideas. Such promotional items can also suffice as a gift to a new member of your marketing team.

2. Logoed Pens

What’s the essence of a notebook without a pen? We bet you wouldn’t want your target market to miss all your talking points and forget them in a snap. So pair those writing pads with logoed pens for a more smooth and comfortable writing experience.

You can likewise use these writing tools as a giveaway item at employee programs like trainings and seminars. Custom and imprinted pens can make training sessions more productive because participants have something to use in taking notes.

They can also work as thoughtful gifts to welcome new employees to your team. Just make sure to have them personalised to double the weight of your support and appreciation. You can etch your company name on them or carve your initials for a more exclusive feel.

3. Tote Bags

Printed tote bags also work as an ideal corporate gift to newly hired staffs. They secure other freebies like pens, notebooks, and your company manual altogether. They can even spread your name during the trainings, their commute and everywhere in between.

These practical promotional items also have a large imprint area, which gives you more room for brand visibility. Plus, they have long-life use because recipients can benefit from them as long as the product serves its purpose.

What’s more? They help boost your brand’s image because they’re made from recycled products. These handy recycled promo products allow recipients to carry their belongings safe whilst protecting the environment.

Maintain a Competitive Advantage with Promotional Items!

The role of marketers in a company is no joke. These people are the reason behind high sales, visible brand image, and more.

Just like marketers, promotional items also attract positive outcomes in a business.  At Logo X, we supply a wide range of promo products, corporate giveaways and business gifts that suit the branding needs of various establishments.

For more information about our company and full product line, contact a Logo X representative at 0207 101 0722 or 0161 875 2500 today.

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Promotional Marketing 101: Go Digital Like What McDonald’s Did

Hey there! We’re back again to giving useful promotional marketing tips. We’ve shared the connection between design, customer experience and business success in our previous blog. Today, we’ll go deeper on the techy side as we discuss digital marketing solutions.

In today’s competitive global market, getting your company name and message on top of everyone’s mind is a main priority. That’s why you have to go with the flow of innovations and devise a game-winning strategy.

Take McDonald’s recent stint for example. The famous hamburger restaurant thought of doing a creative out-of-home campaign. With the aim of going for something unique, McDonald’s targeted drivers, passengers, and anyone on the road in their ad marketing.

The fast-food chain turned into digital billboards to entice everyone in picking up a hamburger on their way home. It utilised highly visible, unique, and obvious ones that will capture the attention of people who went past it.

Since vehicle or traffic congestion sucks, it’s nice to have your stomach full. And that’s what McDonald’s touched in their digital displays. These electronic displays feature a Big Mac when traffic is light, switches to McDonald’s familiar golden arches when the traffic starts to build.

The digital signs come with a copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.” According to Dan Dawson, chief technology officer at Grand Visual, who helped produce the campaign, “Simple and tantalizing product shots stimulate the appetite during fast-flowing traffic, while longer contextual lines run during slow-moving traffic to deliver a relevant and powerful call to action.”

Brilliant, right? Who would have thought that outdoor advertising campaign can be this amazing? Well, that’s the power of electronic and LED billboards.

If you felt inspired by McDonald’s clever promotional marketing, check out these dynamic signs that your business can use for different purposes.

Indoor Displays

This type of digital displays offers establishments the recognition and impact that they need. It specifically works indoor, allowing owners to display messages, notices, and list of products or services to their clients.

It has the potential to display any media format from RSS feeds to live TV and social media streams. No wonder why it’s a highly preferred display solution of restaurants, welcome areas, Colleges and Universities, as well as other service centres.

Automate your information to maximise customer engagement!

Digital Posters

Typically, posters sum up information on a large sheet of paper. Guess what? Digital posters can do the same but in a more compelling and innovative way. Not only that. They don’t cost that much so you don’t have to spend big to generate buzz.

These electronic signs use high definition (HD) displays and equipped with a built-in media player. They’re commonly placed flat against a wall and available in portrait or landscape orientation. They’re also often used as menu boards or point of sale advertisements.

Execute full blast promotional marketing campaign with digital posters!

Outdoor Displays

Do you want to promote your brand outdoors? Don’t look further than outdoor digital displays. They’re absolutely perfect for a business that’s trying to increase its popularity and have its services or products exposed.

They can suffice as a replacement for printed billboards and hoardings that have dominated the streets for several years. With these dynamic signs, you can present your vibrant message while withstanding challenging elements like heat, cold, rain, snow and dust.

Invest in outdoor digital signage so your marketing message stays crisp and visible!

Digital Signage Solutions for Your Business

The era of digital signage has provided business with a smart visual solution of taking their marketing efforts to the next level.

Such electronic displays make the content easy to absorb, allowing people to take actions. This is very evident in McDonald’s latest promotional marketing move.

Here at Logo X, we don’t just offer promotional products but digital signage solutions as well. We can get your branding and marketing messages come to life. You can choose from our vast array of digital signs including digital display boards, menu boards, and posters.

To learn more about our company, check out www.LogoX.co. You may get in touch with a Logo X representative at 1 877 778 852 (US branch) or 0161 875 2500 (UK office).

 

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Want to Boost Employee Morale? Here are 3 Promotional Gadgets for You

Boosting employee morale in your workplace gives your business a positive vibe. And when there’s positivity all over the place, it’s a lot easier to attract everyone’s attention including your clients. This means you should keep your staffs happy by gifting them promotional gadgets.

Executive gifts or electronic items create good aura because they make workers’ daily hurdle more light and fun. In fact, BPMA agreed on this and confirmed that they’re useful in everyday work and significant in branding perspective.

These imprinted products mix up the company’s usual way of doing things and offset boredom from the day-to-day grind. They also give employees a feeling that their work is more than just a job, leading to higher productivity.

Plus, the gesture of giving away these tokens help you say thank you without uttering the words. It’s like giving them a substantial bonus, which similarly encourages loyalty. It makes any recipient feel appreciated and valued.

Remember, your workforce appreciate it when you see them as people first and employees second. That’s why you better not think twice of handing out custom designed gifts for your beloved staffs and hardworking team.

Here’s a list of some promotional gadgets that can spark positive energy in your workplace and enhance your team’s morale:

1. Custom USB Hubs

Currently, millennials aged 18-34 comprise 35% of the UK workforce. As we all know, this generation longs for innovative yet useful inventions. Having lived in the modern day or digital era, these young workers would love receiving techy gifts.

Tech products like branded USB hubs are ideal freebie choice since most millennials own multiple devices at the same time. They need extra connectivity for their gadgets so another USB port will be a great help.

These electronic items let them charge up their mobile devices and upload or transfer data. Most importantly, they provide instant access to USB-powered gadgets like phones, tablets, desk fans, and more.

Have your preferred USB hub custom designed with your company logo to get your name noticed all the time!

2. Imprinted Power Banks

No need for validation… mobile usage is common at work. People tune in to their devices during office break or even work hours. They use it for texting, gaming, internet browsing and check their social media accounts like Facebook, Twitter and Instagram.

Smartphones have become a necessity nowadays, which makes power banks a well-received gift. These promotional gadgets extend the life of your devices. They remedy and keep up with the modern-day problem: low phone batteries.

Their portable option allows users to charge without having the need of a socket. Recipients can bring them on outside trips and in places that don’t have a power source. So you’re assured that your business stays connected with them wherever they go.

Imprint your logo on these gadgets for a more personalised “thank you” to your beloved employees.

3. Printed Headphones

Do you find your staffs less energetic? Perhaps, they need some music to awaken their sleeping bodies and minds. Music has a way of increasing productive output and decreasing the thought that you’re working.

So make sure you’re aware of what’s relaxing and soothing to the ears of your employees. Prepare a music playlist and have them save their preferred songs. You can also give them promo headphones if they want to listen on their own.

Promotional gadgets such as this help them destress, stay focused and calm while finishing their tasks for the day. End users can even use them during commute or as they lie on the bed before going to sleep.

Let your staffs work in complete silence or in the comfort of their favourite tunes with the help of personalised headphones!

Branded Promo Gadgets for Employee Morale and Engagement!

Investing on electronic items can power up your marketing efforts inside your company. It helps boost office morale and bring fun in the workplace.

At Logo X, we carry a large selection of promotional gadgets and other executive gifts that your whole team will appreciate. We have card readers, USB hubs, car adapters, power banks, and action cameras, to name a few.

Our team ensures to put our best effort in making these promo products look appealing and professional at the same time. For more information about our company and other products, visit www.LogoX.co.uk.

You may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 for further details and faster transactions.

 

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4 Ways Promotional Gifts Packaging Benefit Your Business

We’ve heard a lot of the old adage “Don’t judge the book by its cover.” Apparently, that saying doesn’t work in the promotional gifts industry. What people see at first glance matters more than anyone could ever imagine.

How a product packaging looks like actually plays a big role in the success of your promotion or purpose. For example, you won a kitchen appliance in a raffle. You’re out of words because of the free item you got, but you’re not sure how it works. So what you did is check the directions for use in the packaging.

If your product’s packaging doesn’t provide the necessary information the people needs, then your business is at risk. You don’t just lose a loyal customer but your company gets a negative impression as well.

This also applies when giving out promotional products as a gift. The appearance of your token or freebie item leaves a direct effect to your recipients. It can either attract them, please them or disappoint them.

That’s why the packaging of your imprinted gift must convey your message well. Because when designed perfectly, there’s a high chance for you to experience a myriad of exciting benefits.

Curious on what are these awesome perks? We’ve listed below how promotional gifts packaging benefit your business in four ways.

1. Conveys Business’ Intention

On top of everything, a product packaging delivers your purpose. The packaging itself tells recipients what’s in for them. Recipients can easily identify whether it’s a thank you gift or a reward upon seeing the box or wrap.

Take note of this especially now that the Christmas season is near. So imprint your logo or holiday message on a tote bag, luxury pen, mug or other promo products. Doing this lets you solidify your greetings and special thanks.

2. Captures People’s Attention

Needless to say, a product’s packaging can attract a customer’s attention. The package design gives end users a look at what you’re offering, which triggers an exciting unboxing experience. For this reason, many companies experiment on a likeable packaging to please its intended recipients.

It’s like dressing to impress in the corporate world. When you’re the packaging of your promotional gifts accentuate style, your target audience will not help but recognize them. So you better evaluate the visual appearance of your promo gifts to impress certainly anyone.

3. Influences Purchase Decision

If a product packaging grabbed people’s attention, there’s a high chance for them to do further business with you. This is because the package design has a direct effect to whether they will buy your product, avail your service or seal a partnership with your company.

That’s why the Information contained in a package generally influences purchase decisions. Custom tradeshow pens, for example, can catch co-exhibitors’ eye. When this happens, it’s easy for them to contact you if your giveaway has contact details on it.

4. Enables Brand Differentiation

Lastly, the package of promotional gifts can make you stand out from the competitors. It differentiates you from other brands since it contains your company name, logo and corporate colours. Having said that, there’s indeed a place for information-rich content on packaging.

Moreover, custom packaging gives more space for you to get your message across. So it’s important to have your packaging reflect your brand to gain and retain customers, generate sales, and outshine the rest.

Why Packaging on Promotional Gifts Matter

Gifting your valued clients, loyal customers, and staffs with promotional items? Such a brilliant idea. But it’s even more brilliant when you pack them in a well-thought box with a lovely package design.

In fact, a beautifully crafted packaging helps your business in many ways. It delivers your purpose, captures everyone’s attention, influences purchase decision and enables brand differentiation.

At Logo X, we have a fine line of imprinted business gifts and corporate giveaways that can speak for your brand. Our team of experts know well bout product personalisation so you’re assured nothing but the best results.

To learn more about our company and full product selection, browse through www.LogoX.co.uk. Or you may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 for further details and faster transactions.

 

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Why You Should Include Promotional Items in Your Direct Mails

It’s not really difficult to stand out in today’s digital era. Sometimes it only takes a brilliant marketing tactic like direct mail campaigns. It may seem a bit traditional but this actually works especially when matched with promotional items.

If you’re going to think of it, marketers are focused on doing online promotions on social media platforms like Facebook and Instagram. They also prioritise sending product offers, newsletters, and other stuff via email.

That’s why it’s a breath of fresh air for your clients and customers when they receive direct mailers from you. Your target audiences get something tangible on their hands unlike those electronic mails, Facebook statuses and Instagram posts.

So you should never think that advertising mails aren’t effective in reaching out to your prospects. It’s only a matter of information-rich, appealing content and practical promo products to appeal to your customer and client base.

Because when your printed material gets paired with advertising inserts, you’re opening more opportunities for your business. In fact, there’s a bunch of good reasons why imprinted gifts can inject some life into your campaigns and brand alike.

 

Let’s take a look at four benefits accrue to having promotional items in your direct mail campaigns.

1. Nurtures Personal Relationships

As compared to emails, an advertising mail offers a more personal form of marketing. It presents relevant marketing pieces such as sales letter or brochure in a more personal way because it reaches the hands of your recipient.

What more if your enveloped mail comes with a product sample or corporate item. It’s like doubled engagement since you’ve given them something they can actually use. Plus, it can make recipients feel valued, thus, nurturing your relationships with them.

2. Enriches Targeted Marketing

Apart from fostering healthy business relationships, ad inserts also help enrich targeted marketing. They ideally tailor your offline campaign to specific audiences whilst creating a buzz around your brand and making positive impressions.

For example, custom luxury pens and imprinted watches specifically suit your high-end clients and top professionals. These promotional items don’t only fit their profession but their needs as well. Pens come in handy when signing documents while watches can make them look more professional.

3. Builds Brand Loyalty

The first two benefits have a direct effect on building branding loyalty. When recipients find the freebie inside your enveloped mail useful, there’s a chance for them to support your brand. See, the promo gift doesn’t only add emphasis to your direct mail but inspire client or customer loyalty as well.

Such customised products also turn recipients into brand ambassadors. Since they find your token valuable to their daily life at home or work, it’s possible to retain them as existing customers. There’s also a room for higher brand recognition because end users can lend or pass it on to others.

4. Saves You Money

Contrary to promotional items being highly targeted, they can also become highly flexible. There are some branded giveaways that meet the needs of the general audience. Like for example a notepad or a keyring. People of different professions can benefit from these two.

The fact that they’re flexible means they can help you save money. You can either have them in your mails and other outside promotions. Plus, you can order them in bulk! Meaning, you can keep them in stock and take them out when needed.

Double the Awesomeness of Direct Mails with Promotional Items!

In a world filled with everything-digital, offering something tangible like a direct mail can make you stand out. Advertising mails offer an engaging way to catch your target market’s attention. They inject life to your promotions especially when there’s a promotional item inside.

Promotional items double the effectivity of direct mails for many reasons. They can get your campaign up close and tailor to specific audiences. They likewise inspire brand loyalty and save you money.

Before you launch your next direct mail campaign, you need a company that can provide you with personalised corporate items and business gifts. Logo X has a wide selection of promo products that can be used as ad inserts.

We have custom pens, USBs, stress toys, video cards, lanyards, and stationery items, among others. All of these and more can have your logo and other company information emblazoned and printed.

To learn more about our company and full product line, check out www.LogoX.co.uk. Or you may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 for further details and faster transactions.

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