Promotional Boosters Part 2: 4 Ways to Advertise Loyalty Programs

We’ve shared before the ability of a customer loyalty program to keep customers coming back. From its promotional credibility to sales conversion and customer satisfaction power, this marketing tool is something that businesses should capitalise on.

In the previous blog, we’ve mentioned some tips to create a flawless loyalty program. These include thinking of a charming name, structuring it around your values, partnering with other businesses and going beyond plain discount offers.

Although these tips might help you in the planning process, you still need additional guidelines for the implementation. That’s why we made another blog that focuses on how you can create a buzz around your program.

Ready to get down to the bass tracks? Here we go! Let’s now discuss four different ways and places to advertise your customer loyalty program.

1. Promote Your Program on Social Media

Come on. Social media has now become an integral part of everyone’s lives. It’s also not a secret that people nowadays spend most of their free time browsing on their social media accounts.

So why not use this fact to your advantage? Increase your program’s exposure on your Facebook page or Twitter account. Upload a promotional teaser a month or few weeks before the actual announcement of your loyalty program.

Also, don’t forget to release your official hashtag! Hashtags have the power to bring awareness to your program and draw attention to your profile.

2. Post a Signage in Your Store

Your retail store isn’t there for your products and services alone. That’s why you should maximise your business space and use it for promotion purposes.

Posting a lot of different signage helps promote your loyalty program. Every time shoppers visit your boutique, they get a sight of your reward program or special offer, face to face. Try a sign that says “Are you part of our loyalty program? Ask about it today,” or “Have you got any rewards to redeem?”

Doing this will surely inspire curiosity and interest in your program. Just make sure that your signage has a clear and readable display for greater visibility!

3. Place Your Program on Your Homepage

Does your company have a corporate website? If yes, you might as well utilise it to let everyone know of your program instantly.

You actually have two options. First, give your promotional offer or customer loyalty program an assigned tab on your site. Second, design your homepage with website banners. With just a click, site visitors will immediately see the details of your reward program.

When you showcase your program on your website, you’re allowing an immediate point of differentiation.

4. Put the Promo in the Product Descriptions

Aside from your site’s homepage, your product description page also offers another great spot to boost your program’s exposure.

Shoppers review the product’s details first before making a purchase. So, it’s a clever decision to place your reward program above or under a product description. It’s up to you what phrase to include. But for inspiration, you can try “You will earn 10 points for buying this product.”

Loyalty phrases or reminders in the product description might influence purchase decisions. They can spark people’s interest, especially when constructed well.

Wrapping it Up!

Customer loyalty programs are similar to your products and services—they need advertising and promotions too. Without a solid promotional tactic, it’s impossible to spread word about your reward program.

Although there’s a myriad of ways to promote it, we hope the top four ways we’ve listed above will serve as your guide.

So to wrap up everything, we suggest you explore your company website, social media pages, and even your physical retail location. Learn to play your cards on them to generate some loyalty buzz and boost program participation.

At Logo X, we recognise the value of customer appreciation. That’s why we put our best efforts into providing solutions that will help your business get closer to your customer base.

We also carry a fine selection wide range of promotional products and corporate gifts that can go along with your loyalty programs.

For more information about our company and full product selection, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and fast inquiries.

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Promotional Products: The Best Recommendation for a Contest Prize

Contests offer the easiest and most affordable ways to promote your brand. It also helps add contacts to your customer base and create a buzz around your company. However, running a contest alone is boring. You have to incorporate promotional products and use them as contest prizes.

Branded giveaways prizes have the power to inspire excitement and motivate people to participate. Not only that. They’re also great for building your fan base and establishing healthy relationships with your target market.

As a matter of fact, an L.J Market Research found that just over half (52%) of the people who received a promotional product developed a consumer relationship with the brand. See, customised items make the impossible possible.

So you shouldn’t show hesitation in using a custom freebie or contests for marketing purposes. But before you launch your offline or online contest, remember to have a clear goal of what you want to accomplish.

Looking for a bit of inspiration?  We’ve listed down season-specific promo products that make for great giveaways!

1. Fitness Trackers for Winter

The holidays may now be over, but it’s still winter. This means it’s not too late to organise winter-themed contests like #FitnessChallenge.

Hashtag contests like this ideally fit the breezy season and post-holiday.

And when it comes to contests such as this, no other prize can suffice than imprinted fitness trackers. These promotional products allow recipients to keep track of their workout routines, calories, steps, sleep and even UV rays.

Most importantly—their high-value of tech and fitness helps show that you’re concerned about the participants’ well-being.

2. Pet Accessories for Spring

Spring brings colour and  a lively atmosphere. No wonder why most people love morning and afternoon strolls in this season.

Sometimes, they also bring their pets with them to create a bonding experience. And you can usually see them taking photos of their furry friends. So why not capitalise on this phenomenon?

Host a photo contest—ask your followers to upload a photo of their pet enjoying the outdoors. Whoever wins will receive home and pet accessories or other practical promotional products.

You can choose from dog tags, pet crates, dog collars, pet litter scoop, and collapsible pet bowls among others.

 

3. Beach Items for Summer

Everyone looks forward to summer. This hot season excites everyone to hit the beach and have fun under the sun.

That’s why you should consider launching a summer-themed contest. Invite your social media followers to post a picture of their favourite and most unforgettable vacation.

The winner gets branded beach items like a beach towel, sunglasses, inflatables and other summery promotional freebies. You might also consider giving away a vacation package with additional freebies and giveaways.

Let contest participants make a splash into the summer and enjoy the sunshine and warm weather through summer-inspired prizes.

4. Imprinted Candies for Fall

The fall season is not yet near, but planning in advance won’t hurt. Think of marketing tactics that will benefit your business as early as now.

Well, we’ve got one promotional idea for you: organise a contest for kids. Why market to kids? Because these young audiences love fall due to one popular celebration—Halloween.

Invite your staffs’ kids for a costume contest. The most loveable kid in his costume wins a special prize. Of course, you shouldn’t forget to give a consolation prize. If you can’t afford to give a cash prize, gift them at least imprinted sweets or chocolates.

Chocolates and everything sweet greatly appeal to children so you’re assured to capture their attention and interest.

Promotional Products as Contest Prizes

Promotional products don’t only work as gifts but contest prizes as well. Using them as a prize offers you a myriad of benefits—save money, market your brand, and boost engagement.

So whatever the season is, consider hosting a contest because it surely does marketing magic. And make promo items a part of it.

At Logo X, we carry a fine line of custom and branded items that you can give out as contest prizes. You can choose from sports items to beach essentials, home and pet accessories, printed sweets, and more.

For more information about our company and a vast range of products, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and fast inquiries.

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Top 3 Promotional Gifts to Celebrate New Beginnings

For most people, January signifies new beginnings. That’s why you should take advantage of the New Year in creating a buzz this first month and forward. And when it comes to making a fresh start, you can rely on promotional gifts.

Custom and personalised gifts can help you build a significant and positive noise around your brand. They can draw attention to your company, drive customer engagement, increase sales and most importantly—stand out from the competition.

What’s best about these imprinted items is that they will not cost you a huge chunk of money. You don’t have to worry about spending big at the first 365 days of your business year. Because you can have your chosen items at a low price and have them in bulk order!

Ready to celebrate new beginnings and welcome new opportunities with the help of promotional products? Logo X  has got your back! We’ve listed down a whole menu of printed New Year favours and giveaways that fit your marketing aspirations.

1. Wine Glass

What better item can come in handy on special occasions? Definitely, none other than wine glasses or wine sets.

Your prospects and dear clients will love receiving and using these branded drinkware items in celebrations like New Year. They will surely find them valuable not only because of their exclusive appeal but also because of their functionality.

These promotional gifts can help you send your early year greetings to your intended recipients. They can also be used to extend your appreciation to the people who stick with you from the past year until present.

With your corporate logo or company name etched on these exclusive items, your business remains alive this year and beyond. Whether they’re used in social settings or personal affairs, they will never fail in injecting class to your brand.

2. Bottle Opener

Bar products like bottle openers also make another thrift promo giveaway or business gift this New Year. They won’t break your budget, allowing you to invest your marketing in more important matters.

Gifting these to your clients gives your brand a reliable image. They offer recipients a helping hand every time they want to go for a drink. Not only that. The fact that they’re available in a carabiner makes them a perfect tool to bring anywhere.

Whenever end users feel like opening a bottle of beer or soda on the road, they just need to grab your bottle opener.

See, such promotional gifts can take brand recognition and customer relationship to the next level. So always make it a point to customise them in the best way possible. Remember, high logo exposure can take your business to places.

3. Fortune Cookie

Who doesn’t want to begin 2018 with a sweet start? Well, this isn’t so hard to achieve. You only need a pack of cookie or biscuits and send them to your target recipients.

There’s a lot of biscuit options to choose, but we have a suggestion that you will surely love: a fortune cookie. This light snack lets your business taste success because of the delightful flavour it offers. It also helps someone beat hunger a little bit.

To make a relevant noise in the marketing scene, it’s ideal to take advantage of this crisp and sugary cookie. Get your word of wisdom, marketing tip or special thanks to the fortune cookie to stay in their minds.

Once people crack open this cookie, you don’t only tell the story of a fortune. You also remind them that you’re there to guide them throughout the year. Additional tip: choose a universal and appropriate marketing message to create a lasting memory.

Promotional Gifts for a Great Start

Custom and branded gifts spread a word about your organisation, especially on well-celebrated events like New Year. Use them to make your brand have a fresh start and of course—a great ending.

Here at Logo X, we supply a wide range of promotional items and corporate giveaways that will start your year on a positive note.

You can choose from wine glass to wine charms, bottle opener, chocolates, biscuits, sports bottles, USB sticks, and more.

For more information about our company and vast product selection, check out www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for faster transactions and further details.

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Promotional Idea: Capitalize on “Get to Know Your Customers Day”

Paying tribute to your customers is a great promotional idea that will give your business a competitive edge. It brings you closer to your patrons and ever loyal clients because of course, they love the feeling of appreciation.

Making them feel valued doesn’t only keep them from coming back, but also keeps your business up and running. So you shouldn’t take this marketing move for granted. Who knows, this will help you achieve continued success.

Since we’re talking about customer engagement and retention here, it’s ideal to embrace one popular celebration: Get to Know Your Customers Day. If you’re not aware of this January event, let us enlighten you a bit.

Get to Know Your Customers Day is observed annually on the third Thursday of each quarter—January, April, July, October. This year, it falls under Thursday, January 18, 2018.

It’s a day to reach out to your patrons and get to know them better. So might as well use it to your advantage. Use it to extend your gratitude, improve customer experience, boost awareness and promote your products and services.

This promotional idea can actually help your business grow, especially in today’s competitive market. So what are you waiting for? Let Get to Know Your Customers Day inspire you to take the extra time and effort in reaching out to your customers.

We’ve listed down three strategies that will help you start capitalizing on this yearly occasion.

1. Listen to Customer’s Feedback

Come on. We all know that customers appreciate when a business listens to their concerns. As a matter of fact, customer feedback works many wonders.

It offers a helping hand throughout the product development process, making sure that the end product fulfils customer’s needs. It also measures customer satisfaction—whether a product or a service meets or surpasses customer expectations.

Listening to customer’s opinions also help improve retention. When you know how to modify your weaknesses, it’s possible to keep your relationship with your customers for longer.

Customer feedback offers a direct line of communication with your customer so you can determine if they are not happy with the product or service you are delivering before you lose their business.

2. Establish Steady Connection

Keeping in touch with your customers is another way to embrace Get to Know Your Customers Day. This promotional idea and business method ensure that your target audiences don’t forget you.

To create a lasting memory, make it a point to explore various marketing channels including email. You can send your patrons a thank you email, days after their purchase. You can likewise send your birthday or holiday wishes and send event invites via email.

It’s also ideal to use email in keeping everyone updated on your product offerings and events. However, just stay mindful that people can get overwhelmed with electronic mails.

They might end up not reading your message because of inbox overload. So consider sending monthly newsletter instead to keep them in the loop.

3. Offer them Special Perks

Since it’s your customer’s day, it’s high time to make them feel special through exclusive perks.

There’s actually a multitude of non-costly perks that you can reward to your regular customers. These include branded products, occasional discounts, free tutorials, VIP tickets, and other awesome loyalty programs.

This promotional idea works like magic for many reasons. A loyalty program provides the perfect vehicle for strengthening customer experience. It gives shoppers the thought that it’s worth it coming back to your store.

And since you’ve already created a loveable impression, there’s a high chance to encourage customer referrals.

Benefit from Get to Know Your Customers Day

Special holidays or events like Get to Know Your Customers Day allows you to reach your customers in a way that no one ever imagined.

Take advantage of it and implement marketing strategies to make it extra worthwhile. Listen to customer’s feedback to initiate satisfaction.

Keep in touch with them to stay on top of their minds. Offer loyalty programs to boost customer retention and generate referrals.

Here at Logo X, we realise the importance of customers in a business just like how much we value ours. That’s why we offer a fine selection of promotional products and corporate gifts that can improve customer engagement.

For more information about our company and full product selection, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and fast inquiries.

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Year of the Dog: 3 Marketing Tips You Can Learn from Your Dog

2018 is the year of the Earth Dog. Feng Shui experts say that it’s the perfect time for starting new business ventures. While some of you may not believe in Feng Shui, we’re sure you believe in your furry friend: your dog      .

Just like Chinese predictions, your cuddly canines can help you attract luck in the corporate world. Their little acts, traits, and cuteness can actually provide you with awesome ideas on how to improve your marketing strategy.

If you notice, dogs spring up everywhere—from commercials to print ads and websites. It’s because of one reason: pups are so adorable and endearing, making them so hard to resist. They ideally fit today’s era where consumers look for a special connection with brands.

Since these lovely creatures serve as the man’s best friend, why not literally make them  your marketing buddy? Yes, they can teach a lot of marketing tactics.

Curious on what can you learn from them? Here’s a list of three major characteristics that you can borrow from dogs :

They Encourage Loyalty

Through the good and bad times, the loyalty of a dog never falters. Loyalty and courage have become their symbolic representation. They would risk their lives just to protect their pack from threats and harm.

As a professional business, loyalty is a trait that you should exhibit to stay ahead of the competition. But how can you really build and encourage loyalty? Well, there’s a simple way to make this thing beyond possible.

Promote your company on social media since consumers nowadays cling to this platform. And when you do this, make sure you stay engaged with your target market. Get extra interactive in building connections with them. Respond to queries or comments promptly and honestly.

1. They Love Learning Tricks

We’re sure you’ve taught your dog common and unusual tricks. These include high five, roll over, play dead, fetch, bark on command, spin, and stand on his legs, among others. Well, if you teach your friendly buddy some tricks, it’s time to do it yourself.

You should also teach yourself to learn new marketing tricks. Doing this essentially helps your business grow and help you grow as a professional. Don’t know how to start? Begin with the guide questions below.

Does your website have a blog? Do you embrace video marketing? Do you know about SEO? Do you personalise your content and products? Do you cater the needs of customers of all ages? Answer these questions. You will have the idea of which trick you need to prioritise for sure.

2. They Give and Receive Affection

One can barely resist smooching and hugging a dog. They don’t prejudge based on appearance or discriminate others based on status, race or beliefs. They will appreciate you as long as you display affection to them.

When they feel loved, they also give their affection in return. They will give you their loyalty for a lifetime. Guess what? You can likewise borrow this dog’s trait. Show your customers that you appreciate and value them.

Send them personalised gifts on special occasions like Christmas and on their birthday. Shake their hand and look them in the eye when your paths cross. Converse with them as if you’re talking to a close friend. Stay in touch with them through sending newsletters or advertising mails.

Make a Noise This Year of the Earth Dog!

Let this year remind you that dogs can also act as every marketer’s best friend. Put their special traits into mind and into practice for a successful year ahead.

Value loyalty as much as they do. Learn new tricks like how much they enjoy learning such. Make people happy similar to what they often do.

At Logo X, we can help you achieve these things like a pro. We offer digital solutions and promotional products that are perfect to give your brand a huge lift.

For more information about our company and vast product selection, check out www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for faster transactions and further details.

 

 

 

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New Year Cheat Sheet: Promotional Marketing Trends this 2018

There’s so much to look back from the past year. But there’s also a lot to look forward this New Year. So if you really want to stay ahead of the promotional marketing game this 2018, keep your fingers on the pulse.

Brace yourself for new ideas, techniques and most importantly—trends. Stay informed of the latest shifts in the global market and prepare to integrate them into your marketing strategy. Live in the moment because now is what matters the most for your business.

Ready to welcome the Year of the dog with a loud bark? Here’s a list of some key marketing trends that you shouldn’t take for granted. Who knows, jumping on the bandwagon might give you the best chance of setting up your company for success.

Let’s take a look at the top three!

1. Video Content

Of course, video content will still continue to shape content marketing this year. Year after year, audiences become more virtual. They find information more interesting if it’s presented in a visual and compelling manner.

That’s why you should never disregard videos as a marketing tool. Since they attract more eyes, they expose your brand to many opportunities. They can influence customer buying decisions and tap into everyone’s emotions.

So you better incorporate video trends into your promotional marketing strategies like live video streaming and 360 videos. This year, live video marketing works because of its transparency. It offers marketers an excellent way to connect with customers and to make their brand more human.

The 360-degree video, on the other hand, offers a different kind of innovation and connection. It allows viewers to control the clip they’re watching. They can control the perspective they want to view, thus, making the viewing experience more legit.

2. Consumer Personalisation

2018 is also the year of personalisation. People prefer businesses that cater to their personal preferences. They give brands a thumbs up for improving their shopping experience through personalisation.

In E-tailing Group Inc. survey, 40% of consumers said that they choose retailers that tailor products according to their needs. This means you should understand more your customers and customise your products in a way that meets their needs and interests.

Take advantage of tracking tools that can analyse your target market’s profile to pull off a successful promotional marketing tactic. Look for a tool that can generate data—demographic, geographic, interests and other attributes—seamlessly.

When you have a better understanding of your customers, it’s easier for you to make enhancements in your marketing approach. It can help you personalise your email, sales presentations and even executive gifts or corporate giveaways.

3. Gen Z

For the past years, marketers focus on aligning their business efforts on Millennials. This 2018, you also have to consider the younger generation: the Gen Z. These post-millennials are born in the digital age where email and social media have already made a steady pace.

Soon, these teens or young adults will enter the workforce. This means their buying habits will change. But before fast-forwarding to the time that they will start earning their own money, let’s focus first on the present.

And since we’ve mentioned personalisation on the second tip, it’s a clever idea to apply it to the Gen Z. Think of a promotional marketing strategy that can reach out to them. Let Smart Insights’ recent research guide you in tailoring your promotional initiatives.

The marketing intelligence company found that 51% of Gen Z rely on social media when looking for product information over the Millennials with 45%. They also have more exposure to mobile apps but less on search engines.

Act Now for a Prosperous Year Ahead!

Like many other aspects of life, marketing trends change over time. Meaning, you shouldn’t just sit there, let the innovation come past and the competition left you behind.

You have to do the contrary. ACT NOW. EXPLORE INNOVATIONS. STAY AHEAD THE COMPETITION. These things will only become possible if you embrace the latest marketing trends.

Accept the fact that videos still offer a marketing hand this year. Make it a point to know your audience for flawless personalisation. Reach out to the Gen Z because they also matter.

At Logo X, we realise the global shifts and trends in the business market. Our team of dedicated experts can help you keep up with these trends through our digital solutions and promotional products.

For more information about our company and vast product selection, check out www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for faster transactions and further details.

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Promotional Boosters: Tips for Creating a Customer Loyalty Program

Tired of the same old promotional tactics that can help retain your existing customers? We’ve got one idea that you might want to try: customer loyalty program.

Loyalty reward programs both act as a marketing and retention tool. They give shoppers a reason for return purchasing, providing referrals and most importantly—placing their loyalty on you.

For example, a simple coupon can convert one into a follower. Whether it’s a discount, freebie or special customer treatment, it will surely keep a recipient coming back.

As a matter of fact, their willingness to buy from a brand again and again results in bigger opportunities. These include positive customer experience, customer satisfaction, and improved perception of a company’s products and service.

See, keeping your customers happy is essential for your business in long-term. That’s why you should make this idea a priority.

But if you’re not fully convinced on the credibility of customer loyalty programs, allow us to cite some studies.

• According to Forrester Research, acquiring new customers can cost five times more than satisfying and retaining current customers.
• A Bain & Company study showed that a 5% increase in customer retention can increase your profitability between 25-95%.
• Another study found that 87% of consumers want stores to have a customer loyalty program.

If you’re going to look at it, there’s a high demand for such loyalty programs. That’s why your business should create one. Who knows, this promotional and marketing program is the solution that you’re looking for all along.

To help you get started, we’ve listed four tips for building a flawless loyalty program.

1. Think of a Catchy Program Name

Your program name should be enticing enough to raise curiosity. It sets the tone for shoppers and program members, so make it extra catchy.

When thinking of a tagline or name, make sure to choose the terms that will not lose their meaning over the time. It also helps to pick a name that the varying audiences—millennials, Gen Z, baby boomers—know and understand.

2. Structure Your Program Around Your Values

Aside from choosing a charming program name, there’s also another aspect that must always come into play: emotions.

You should structure your loyalty program in a way that inspires an emotion. And that emotion must align with your brand and the products that you sell. If you’re a cosmetics company, perhaps you might want to integrate elegance and beauty into your program name.

3. Consider Partnering with Other Businesses

Partnering with neighbouring or complementary businesses offers a low-cost way to bestow rewards on your customers.

This promotional strategy works for both you and your affiliate. Your partner gets the chance to market their offerings to your customers. Your business, on the other hand, saves money because you gave a reward at a little or no cost to you.

4. Go Beyond Just Offering Discounts

Steer clear from just offering usual discounts like 10% off on next purchase and 10% off on referrals. Give something that will bring shoppers closer to you.

You have three options: experiential rewards, charitable events, and contests. The first one works well because it creates legit connections. Some examples include VIP events and concert tickets. While charitable events can improve their impression towards you. Whereas, contests encourage point spend.

Remember Customer Touchpoints

All of these tips come down to customer touchpoints. You have to remember that every step in creating a customer loyalty program is all about your customers.

Find a charming program name that people of all ages will relate. Never fail to reflect your brand and company values on your loyalty program.

Create partnerships with other companies because it can benefit you and your affiliate. Go beyond offering typical discounts and consider giving out experiential rewards, charitable events, and hosting contests.

Here at Logo X, we realise how businesses value their customers that much. We know this because we value our clients as well.

We supply a wide range of promotional products and corporate gifts that can go along with your loyalty programs.

For more information about our company and full product selection, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and fast inquiries.

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New Year 2018: 3 Marketing Resolutions for a Fresh Start

The time has come. It’s now 2018! A new year to live, enjoy and to aspire towards becoming a better version of ourselves.

We usually make personal New Year resolutions to take a great stride on the next 365 days. So why not carry the same idea into your business? Learn new things, develop your weaknesses and improve your processes to accelerate your progress.

Ponder on the success and challenges that you experienced from the past year. Let the previous struggles, triumphs and stress motivate you and your entire team in getting extra stuck into your marketing strategy.

Resolve your past mistakes to prepare for this year’s technological advancements, global upheaval, and market shift. So to make 2018 your year, consider listing down the things that you want to alleviate or carry out.

We’ve listed down below some common tweaks and adjustments that might match up with your personal pledges.

1. Stop Procrastination

Are you a confessed and hard-core procrastinator? If yes, it’s time to break the habit of procrastination. Free yourself from the do-it-later attitude this New Year. Not doing so might affect your performance, marketing processes or worse your company’s standing.

When you put things off till later, you’re delaying the tasks you want to accomplish. You also put a stop to the progress of your business flow. Most importantly, you delay results and postpone corrective measures.

To counteract your tendency to dawdle, keep a to-do list with realistic deadlines for each item. Manage technological distractions like checking your email and phone. Lastly, stick to completing the tasks on your list before starting new assignments.

Get over procrastinating before it’s too late!

2. Lean into Innovation

Expect that new products, trends, and innovations will rise this 2018. And when there’s innovation, you should challenge yourself to avoid sticking with the status quo. You have to look beyond the existing market or social state and get out from your comfort zone.

Explore new channels and technology. This for sure will help you a lot since it’s going to be another digital year. The tech will definitely evolve so might as well consider using Artificial Intelligence—a next-generation computer system that replicates human actions.

The New Year also calls for social media adaptation. Allow your business to adapt to social media trends because apps like Facebook, Snapchat, Instagram, and Twitter will still steal the show and reign supreme this year.

Push your digital marketing efforts even further!

3. Watch the Competition

Have you kept an eye on your competition the previous year? If not, then you should make this a part of your resolution list. As the saying goes, “Keep your friends close and your enemies closer.” The same applies in the business world.

You should watch your competitors like a hawk to know if they’re doing better and getting more traffic than you. A thorough scope of your competition also gives you an idea of what more you can do that nobody else does.

How do you do this? You can look at their websites, follow them on social media, read their client reviews or see what and where they advertise. These are only a few of the many ways to watch their every move.

Don’t let the competition get too far! Take extra effort to stay one step ahead of them!

Make 2018 your year!

Let’s welcome New Year with full of positivity. Forget about the past but always make it a point to learn from it.

To ensure you’re off to a fresh start, list down resolutions you want to fulfil. You may also refer to the items we’ve listed above: stop procrastination, lean into innovation and watch the competition.

At Logo X, we want our clients to succeed in all their marketing initiatives. Whether it’s something digital or promotional, our team can offer a helping a hand.

We’re a dedicated provider of promotional products, corporate giveaways and business gifts. We also offer digital solutions like marketing automation.

To learn more about our company, full product line, and services, contact us directly at 0207 101 0722 or 0161 875 2500. A Logo X representative will gladly assist you with all your inquiries.

Happy 2018!

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Promotional Marketing 101: Explore Ultra Violet, Pantone’s Colour of the Year

We’re off to a New Year! To start the year right, we will share today our very first promotional marketing tip for 2018.

For sure, there are some of you who wore polka dots and red on New Year’s Eve. It has become a tradition for decades. People do this because it’s said that wearing them can bring luck all throughout the year.

Though there’s nothing wrong with jumping on the bandwagon, you shouldn’t depend your future on the custom. If you really want to attract success, you have to follow popular trends like Pantone’s colour of the year.

Each year, Pantone, the world’s leading colour experts, picks a specific colour to reflect on the current cultural climate and state of society. The selected colour influences everything from fashion to marketing campaigns and promotional products.

For 2018, Pantone announced Ultra Violet as the colour of the year. The particular shade illuminates originality, ingenuity, and visionary thinking that points us toward the future.

Leatrice Eiseman, Executive Director of the Pantone Colour Institute, said that “today’s era of inventiveness and imagination is what inspired them to pick Ultra Violet. The blue-based purple takes our awareness and potential to the higher level.”

So to skyrocket your business like the limitless blueish purple sky, get extra aggressive with your promotional marketing.

Take a look at some marketing tips around the colour trend.

1. Consider Ultra Violet Themed Events

A dash of Ultra Violet and colour purple adds vibrancy to specific events. The colour purple represents different meanings. Among the symbolic meanings it connotes wisdom, delicacy, gracefulness, mystery, magic, and royalty.

The fact that the blueish violet shade has varied denotations means a lot for your business. Consider incorporating this 2018 Pantone colour into your campaigns or events to boost foot traffic or build awareness around your brand.

You can use Ultra Violet as a motif in women empowerment events and breast cancer awareness since it signifies beauty and feminism. This colour also fits magical shows because this shade of purple also suggests deep mystery and intricacy.

Just make sure to utilise this colour in a subtle way for full effectivity!

2. Customise Promo Items in Ultra Violet

Of course, when there’s an event there should also be giveaways. Custom freebies give divert more attention to your event. They spread a word of mouth with people conversing about your brand, allowing attendees to remember your business more.

Choose the right imprinted item and customise it in Pantone’s 2018 colour. Doing this promotional marketing strategy proves that your company keeps up with the latest trends. It also shows that you encourage imaginativeness and creativity.

Whether it’s a wristband, an eco-pen, a lanyard or a button badge, colour it in Ultra Violet. It’s likewise recommended to etch your logo on your preferred item. This ensures that your brand stays in their minds for a long time.

Additional tip: pick a promotional item with lifelong use for a lasting exposure!

3. Decorate with Ultra Violet

Sure, you have your corporate colours. They speak for your brand and they’re what make you, you. But using an accent of purple in your office or marketing initiatives wouldn’t hurt.

There’s actually a bunch of ways to do it. However, you have to be extra careful in doing so because it may not match with your brand. To stay on the safe side, choose a decorative piece that’s not that big yet noticeable.

You can display lilac flowers, bud vase, or coasters to give your business space a touch of royalty which is just what Ultra Violet brings. Or you can also add a touch of this Pantone colour in event invites like parties, business dinners, award ceremonies, and other corporate get-togethers.

Balance your branding colours and the purple shade to pull this promotional marketing tip successfully!

Explore Ultra Violet This Year 2018!

Looking for a vibrant way to stand out this year 2018? Meet Ultra Violet— Pantone’s colour of the year.

The Colour Institute chose the purple shade to inspire designers, brands, and businesses in conveying individuality and creativity. It communicates a symbolic meaning of pursuing a world beyond your own.

So explore this blue-based purple and incorporate it into your marketing efforts. Consider it as a motif in your impending events or have promo items and displays coloured in violet. You can also make this colour a primary design in your event invites.

Here at Logo X, we recognise the value of promotional marketing. We tailor fit our marketing initiatives according to the latest trends. We also supply a vast range of custom products that can be coloured in whatever you want including Ultra Violet.

To learn more about our company and vast product selection, contact us directly at 0207 101 0722 or 0161 875 2500. A Logo X representative will gladly assist you in all your inquiries.

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