International Whiskey Day: 5 Ways Your Business Can Celebrate It

The month of March offers a myriad of advertising opportunities for businesses. It features various festivities—with The International Women’s Day and St. Patrick’s Day being the most common. But did you know that there’s also a celebration called International Whiskey Day? Yes, it exists!

Is this your first time to hear about the observance? Or have you already known this before? Whether you belong to the former or latter, this article is for you!

We will talk about on how you can use the marketing power of this annual celebration to your advantage. You will realise that it’s not just about enjoying the king of classic cocktails but spreading awareness, too.

Okay, enough of the disclaimer. Let us now begin the discussion with a quick look at the history of the International Whiskey Day (IWD).

How it All Started

The IWD was first announced in 2008 and falls on March 27 every year. It was then officially launched at the Whisky Festival Northern Netherlands in 2009.

The launch is done in honour of the late Michael Jackson—not the pop star but the legendary English whiskey writer. People in the beverage industry know him well because of his writings about the drink and his tips for more informed sipping.

Jackson’s works include a book entitled Malt Whisky Companion, which entails more than 500 malt reviews. At present, his companion guide to malt whisky remains as one of the best resources on the subject and a must-read for whiskey enthusiasts.

Not only that. He has also contributed to a variety of top publications in the UK and US including the Guardian, Observer and Whisky Advocate. He’s likewise one of the top beer writers in the world and hosted the hit BBC series The Beer Hunter.

Bonus Trivia

So what’s more to International Whiskey Day than whiskeys? It’s also a day that Parkinson’s disease is given added attention and awareness!

It was revealed in December 2006 that Jackson had been suffering for at least a decade from Parkinson’s disease. However, it was not the cause of his death in 2007—because he died of a heart attack.

People want to remember his whiskey contributions, so they linked IWD to raising awareness about the disease.

Ready to raise a glass and celebrate the greatest drink in the world this 27^th? If yes, then check out some promotional marketing ideas that we have listed below.

1. Treat Your Staff

The best marketing starts inside your company. Why? Because when your staff feel a sense of belonging, there’s a high chance for more leads, referrals and most importantly—sales opportunities.

Your employees will do the marketing for you without even asking them to do so. They will take pride in working for you to the point that they will share stories to everyone they know. They will begin to consider the work as not work alone but as an integral part of their lives.

This International Whiskey Day, take time to treat your people over a glass (or more) of whiskey. The bonding experience and personal connection built in the toast gives your staff something memorable to remember.

Try and think of it. They will brag to their friends about how their totally cool boss treated them to a night out. See the word-of-mouth advertising there? The good words about you and your company pass on to different people, allowing for a positive impression to spread.

Lesson: Treat them once in a while because it’s good for your company, too!

2. Spread The Word

Besides word of mouth, there are many other ways to market your brand this IWD. Look around your office and you will see this multitude of marketing tools. Don’t know what we’re referring to? Relax there in your office chair because the answer lies in front of you.

Yes, we’re talking about your computer. Maximise this device for it can spread the word about your brand. Use it to sign up for professional networking sites like LinkedIn, which can generally help you to leverage your network.

Make sure that you also have a Facebook page. If you already have one, ensure that you assign a team or person that will post updates on it. Share photos of your corporate night out that happened in celebration of the International Whiskey Day.

Ask your Content team to produce articles or infographics about whiskeys so your company will get a possible search. Just make sure that you have everything uploaded to your website few days before the 27^th of March.

Lesson: Leverage your social media pages and website because they offer cost-effective marketing!

3. Do Charitable Deeds

Since this festivity became associated with spreading awareness about Parkinson’s disease, why not do something relevant to this neurodegenerative disorder. Raise funds to help someone suffering from the illness or donate to a charity.

Charitable and generous deeds like this will provide resources for the needy people whilst putting your brand in a positive light. So make it a point to consider this marketing idea this month of March. Plan in advance to ensure that everything will turn out well.

Huddle up your marketing team to fully prepare for your charitable events. Tell them to research on charities that have a bold aim for curing or alleviating Parkinson’s disease. Once they have found out a social organisation, decide whether you will just donate or host a program as well.

This kind of outdoor corporate initiatives essentially fit the International Whiskey Day. Remember, IWD doesn’t only revolve around enjoying, sharing and celebrating whiskey. It’s also about doing some good for a charity.

Lesson: Giving back to the community doesn’t hurt; it’s actually beneficial for you!

4. Explore Some Beers

This one’s the most obvious way to celebrate the holiday. Explore some beers and make sure you share it with the people close to your hearts: your dear clients. Because without them, your company will not run long nor will get its revenue.

That’s why it’s a good idea to do this fun bonding with them. Yes, you can invite them to a drinking session slash meeting. This way you get to know each other more while at the same time discussing important business matters.

In case you don’t have that much time to meet each one of them, an electronic email works. Send an email blast to all your clients. Unleash the Michael Jackson inside you by sharing with them a list of different kinds of whiskeys—single malt, scotch, Irish, bourbon—and how each tastes.

You can likewise send them an advertising mail. This strategy makes everything more personalised. You can include a handwritten letter that says “Happy International Whiskey Day.” It’s also a great idea to have ad inserts inside your mail. Just make sure that these gifts will offer whiskey lovers much delight.

Lesson: Borrowing Michael Jackson’s whiskey expertise can you get you even closer to your clients!

5. Hold a Themed Contest

When it comes to attracting interest and creating a buzz in the marketplace, contest marketing does an excellent job. Contests act as cheap promotional tools that entice people to join in some sort of a challenge.

They’re great at building fan base, engaging audiences, and empowering people to do the marketing for you. See? You shouldn’t forget about holding an IWD-themed contest because they’re beneficial for your brand in ways you didn’t expect.

Going back to marketing idea #2 spread the word, this has also something to do with your social media pages. Invite your followers to share the fun on Twitter and Facebook. Ask them to post a quotable quote on twitter with a hashtag #InternationalWhiskeyDay at the end.

Then, hold a photo contest on Facebook. Participants will just need to simply take a photo of themselves enjoying or raising a glass, using the hashtag #WhiskyDaySelfie. Of course, you should give a corresponding prize for all the winners.

Lesson: Never think twice about holding contests on social media because it reaps benefits!

Cheers to Success!

Mark your calendar because it’s only a few days before International Whiskey Day. Use the remaining time to plan for a grand promotional campaign or think of marketing ideas that will boost your brand.

But if you seem to lose your creativity because of the stressful day/s at work, we’re here to save you. We hope these five tactics helped you with your planning and gave you an idea. All of the above tips don’t require a big budget, so you will need not to worry about the expenses.

Let us have a recap!

Treat your staff. Bringing your staff or team in a pub for whiskey treats helps establish more meaningful working relationships with them.

Spread the word. Use your business social media accounts and corporate website to your advantage. Share tips and post articles that have something to do with IWD.

Do charitable deeds. Don’t forget to give back. Charities and social organisations will love it when you recognise their needs.

Explore some beers. Take the 27^th of March as a time for getting closer to your clients. Send them beer options that they can explore on the day.

Hold a themed contest. Consider holding a whiskey-inspired contest on social media. This effortlessly sways audiences in joining and sending their entries.

Here at Logo X, we realise the role of promotional marketing in significant events like the International Whiskey Day. That’s why we offer specialised promo items that fit such holidays.

We supply a fine selection of bar and drink products. You can choose from cocktail drink stirrers to bottle openers, wine stoppers, wine cups, hip flasks, ice tongs, and many more. All of these items can have your logo on for better brand recognition.

What’s more? We also have a diverse range of digital solutions. See. Whatever help you need, the Logo X team can gladly provide it for you! We’ve been in the industry for more than 20 years so you’re ensured to get quality products and services.

To learn more about our company and full product line, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X associate will gladly assist you with all your specific branding needs.

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Spring Break Marketing: 7 Promo Travel Products that Can Boost Your Brand

Spring break offers a wealth of opportunities for businesses. It’s a time when students and vacationers flock to destination spots around the world. So if you own a hotel, condo or resort, capitalise on this vacation period.

But how do you take advantage of this school holiday? Worry not—because it’s easy as pie! Of course, you will need eye-catching posters that will showcase the beauty of your events place, facilities, and accommodations.

These print ads will make University students imagine themselves staying in a cosy place and swimming in the aquamarine waters. Meaning, there’s a high chance for them to visualise themselves having a good time in worth-visiting places like yours.

However, printed advertisements are not the best tool if you’re rooting for long-lasting exposure. Vacationers will not even dare to bring home those posters nor ask for a copy. This means your brand only stays with them before they book their spring break vacation.

Of course, your establishment wouldn’t want to run short of exposure. You also have to ensure that you get the same recognition during, and after their tour. Well, the solution to this is a piece of cake and cheap as chips, too.

What’s this? None other than promo travel products! These imprinted goodies can literally get your name out there since people can rely on them for personal use. They even make everyone’s holiday trip more worthwhile.

And that’s not just it. Gifts that have your company’s logo on can contribute to the overall travel experience. They act as a handy essential on the actual date of travel and as a memorabilia when the trip is over.

Starting to get excited about building lifelong business exposure? Then, invest now in promotional items that people can use as they wander.

Here’s a list of custom items that you should consider including in your spring break marketing checklist:

1. Pillow

University students don’t have much money compared to working adults. That’s why it’s common for them to compress themselves in a budget-friendly and not-so-spacious abode.

A good for four accommodation can be maximised by six. A tent that’s comfortably made for two persons can put up a group of four.

The fact that they sometimes compromise their sleep for some fun time with friends calls you to do something sweet. Don’t let them suffer their comfort because of budget-constraint. Gift them small-sized pillows.

These promo travel products can give them a goodnight sleep in times they’re almost crashing on the floor. They save students from waking up with a body ache or stiff neck, which might hamper them in enjoying their trip.

Imprint your logo on this soft sleeping buddy to ensure that your brand stays with them, even after they checked out!

2. Towels

Young travellers sometimes can’t contain their excitement for the spring break to come. They can’t wait to take a break from the school work and lectures.

The girls especially pack their things a few days before their journey. The boys, on the other hand, prepare their belongings an hour before. See the difference?

Despite this difference, young girls and boys still have something in common. They occasionally forget to bring towels! At times, they intend not to bring one. This happens either because of hurry or little space in their bags.

Since this happens often, why not stop it from happening? Gift them towels as soon as they check in to your establishment. Or you can have these promo travel products displayed on the beds along with other toiletries.

Don’t be forgetful like these excited travellers. Ensure that you have your logo on it to create ultimate recognition!

3. Earplugs

There are two types of travellers: the active ones and silent ones. Both of them have different ways of enjoying their spring break vacation.

The former type is more out of expressing joy. You can see them partying on the beach at night or even in the hotel room. While the latter prefers to embrace the tranquillity of the place.

In cases like this, the quiet type can get distracted by the lively ones. There will be instances that keeping up with their noise becomes a hard thing. What more if they stay in the same room? Pretty exhausting!

Evade these kinds of instances. Don’t let anyone suffer just because of someone’s over-joy. Make this possible by giving vacationers earplugs. These promo travel products help block out any ambient noise. They allow end-users to enjoy a peaceful sleep even the surrounding seems a total distraction.

Just like any other gift items, you should also have these earplugs customised. Print your name or logo on the packaging so they will know it’s from you!

4. Footwear

Young wanderers envision spring break as an escape from school. Their trip to the beach, hotels, resorts, and beautiful islands provides them with a handful of memories.

And just like memories, your business can likewise stay with them. You can leave a mark on their minds and deep down on their hearts.

It may sound poetic but it’s true. It’s not impossible to happen if you give them a pair of slippers as a complimentary gift. Why? Simply because imprinted footwear can literally push your marketing game on its best foot forward!

These promo travel products offer comfort while enjoying their short vacation. Not only that. They even make recipients your walking billboard. As they leave your gift on the sand to have a morning or afternoon dip, passers-by get to see your name.

Imagine that. Footwear works great as a branding tool. Make it a point to meticulously design them with your branding colours and name to get more eyes!

5. Headgear

We all know that the springtime boasts of windy and sunny weather. No wonder why a lot of University students feel ecstatic about having a quick break from school.

They want to make the most of their spring break vacation before it ends. Since we’re already speaking of making the most of everything, your brand should do too.

Your business should think of a strategy that will allow vacationers to seize the moment without messing up their hair. Oops. Did we miss the connection here? Seriously, not! There’s actually a link between their hair and happiness.

It’s not a secret that students are more conscious of their look when outside. What if the wind suddenly blows up their hair? Their travel photos are just ruined. So give them headgear like hats, visors, or bandanas to keep them stylish on their photos.

Remember to etch or embroider your logo on these promo travel products. You will miss the sense of giving them as a freebie if you fail to do so!

6. Sunglasses

Students have the tendency to lose things when they travel. They’re preoccupied with the idea of travel, causing them to not safeguard their stuff.

They’re exposed to the possibilities of accidentally breaking or losing their essentials. And on the top of the easiest to break and lose things during spring break trips are sunglasses.

This eyewear can get broken while playing beach volleyball or other fun activities under the sun. It’s also possible for this item to get stolen or lost. Our point? Invest in cheap yet quality pairs of sunglasses to somewhat ease their depression over lost or broken sunglasses.

It may not be as impressive as Ray-Bans and Costas, but you will not disappoint the youngsters for giving them economy sunglasses. In fact, they will treat your marketing move as a random act of kindness. And they will consider your brand a valuable one.

Give these promo travel products a new meaning: a replacement or memorabilia. When you’ve decided to do so ensure that you have your logo on them

7. Mobile Charger

It’s also a given fact that millennials—including the University students—use their mobile phones excessively. They use it for capturing moments, texting, chatting, and web browsing.

Their excessive mobile consumption can get even more excessive if the place they checked in for spring break has an internet connection. So there’s a big chance for their trusty mobile to run out of battery.

Sure, there’s a couple of outlets present in the hotel room. But what if the outlets have already been monopolized by some? The last one who had their phone drained will suffer. In scenarios like this, mobile chargers come in handy. They will surely give anyone’s phone the extra lifeline it needs.

Also called power banks, these portable charging devices can help them stay connected with their families. Through these electronic items, getting in touch with the people they left at home becomes more responsive and seamless.

Put a breezy message on these promo travel products to remind them of your generosity whenever they charge up their phones!

Promo Items for Spring!

Everyone looks forward for springtime to come, especially the outgoing and adventurous audiences—University students.

They love this season because they consider it a beacon of light in a dark ocean of schoolwork.

Since they’re most likely to lounge in hotels or swim on the beach this spring break, might as well take advantage of it. Use this vacation period as a platform to market your business and to get closer to them.

Of course, you shouldn’t focus alone on print ads. It’s also recommended to utilise travel promo products.

At Logo X, we supply a wide range of promotional items that people can bring or use on travels. You can choose from travel pillows to towels, earplugs, footwear, caps or hats, sunglasses, power banks, pocket mirror, and more.

All of these can be tailored fit according to specific school holidays like spring break.

See. Whatever help you need, the Logo X team can gladly provide it for you! We’ve been in the industry for more than 20 years so you’re ensured to get quality products and services.

To learn more about our company and full product line, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X associate will gladly assist you with all your specific branding needs.

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National Optimism Month: 5 Tricks to Become a Positive Thinker

March doesn’t only kick-start springtime. It also signals the time for getting up after the fall because it’s National Optimism Month.

So if your business experienced downfall for the past months, better stand tall this month. Remember that life will really hit you hard at times. You’re not assured to be always on top. You’re not guaranteed of a steady reputation.

That’s why it’s crucial to reflect on the power of positive thinking. Stay optimistic because if you don’t, things will only get worse. Focusing on the negative events and experiences only hamper your business in achieving success.

Being pessimistic keeps you stuck in identifying and pondering on your problems over and over again. Optimism, on the other hand, persuades you to move forward and do something to alleviate or solve your problem.

This Optimism month, we convince you to embrace the latter idea. Don’t get stuck in the horrible past. Take on an optimistic outlook not just in the workplace but in daily life as well. Doing so doesn’t only help you find more chances to reach your goals. It also paves the way for physical and emotional health.

In the spirit of National Optimism Month, we’ve listed some life quotes from famed personalities. And we hope you will seek inspiration in their words of wisdom.

“I don’t think you lead by pessimism and cynicism. I think you lead by optimism and enthusiasm and energy.” – Patricia Ireland

“Optimism is essential to achievement and it is also the foundation of courage and true progress.” – Nicholas M. Butler

“There is nothing either good or bad, but thinking makes it so.” — William Shakespeare

Do you want more help on how to become a happier boss or employee? Here’s a list of mindful practices that will put a smile on your face and start thinking positively.

1. Always Stay Active

Engaging yourself in vigorous activities is one of the solid ways to boost optimism. There’s this hormone called endorphin that triggers happiness when the body moves.

It goes this way. If you start exercising, your brain recognises the moment of stress. And as your heart pressure increases, the brain thinks you’re either fighting the enemy or fleeing from it.No wonder why endorphins are touted as the brain’s feel-good chemicals.

As a matter of fact, a study attested to the power of exercise in giving everyone a happiness boost. Researchers from the University of Bristol found that people who exercise tend to become happier, stress-free and productive.

“Critically, workers performed significantly better on exercise days…” said Jo Coulson, a research associate in the University’s Department of Exercise, Nutrition and Health Sciences. This only shows that staying active doesn’t only make you fit, it also makes you happy and productive.

See. Getting active and exercising will do no harm to you. It’s actually the other way around—benefiting your health and giving you bliss. So make it a point to exercise often to get a happy feeling, especially this National Optimism Month.

Set goals for yourself, again and again, to blaze an optimistic path ahead of you!

2. Do Something Kind

Do your stress and problems tune you out from other people? If yes, then try your best not to do it. Because doing so will only cause you more trouble.

Try to think of it. When you’re mad at the world and the people around you because of big mishap, you’re only making it worse. In times of hardships, you need someone to rely on. Your co-workers or staffs’ help matter. You have to realise that you can’t skyrocket your brand without them.

The catch? Be kind to everyone, including yourself. Never shout at someone over a poorly done work. Don’t spread rumours about your co-employee just because you don’t jive. Avoid blaming yourself for a flop and failed marketing campaign.

Avoid thinking twice of doing random acts of kindness because it’s good for you. In fact, a study said that doing good deeds for others can make you feel good as well. It also evidenced that there’s a certain link between kindness and happiness.

These research findings only imply that kindness makesyou happy and happiness makes you kind. Shun away from the negative behaviours to keep yourself always on the positive side. Show some kindness to everyone and especially to yourself.

Incorporate kindness into your everyday life to give off positive energy!

3. Find Your Happy Pill

One way of celebrating the National Optimism Month is by finding your happy pill. But wait, we’re not talking about feel-good drugs here.

You don’t need to take those antidepressants because happy pills can be found in other forms. Look around you. Appreciate the people who support you—your family, friends, loved ones, corporate team, employees or officemates.

These individuals can help you divert your loneliness and disappointment into joy and enchantment. Find strength from them because as the old adage says “No man is an island”. Seeking advice from the people you trust helps you fight depression.

Do you have a pet at home? That’s good news! Your nonhuman friend can actually lift up your mood. It’s even evidenced in a 2011 study published in the Journal of Personality and Social Psychology. The study found that pet owners have higher levels of self-esteem than non-pet owners.

But if you don’t have any pet, look in the mirror. The best happy pill is yourself. Spend on things you want to do. Love reading books? Go! Have a passion for cooking? Experiment with a new menu! Whatever it is that you’re passionate about, make time to do it.

Find who or what makes you happy to experience a heightened state of positivity!

4. Enjoy Time Outdoors

Did you know that nature makes people happy? It’s totally true! The fresh air and green scenery that the environment offers can benefit your overall happiness.

According to a study, a five minute-green exercise gives people’s self-esteem and mood a full boost. It also showed that going outside for a walk can likewise develop an individual’s creativity, immune system and concentration.

This only proves that you can take advantage of nature’s healing powers this National Optimism Month. Interact with nature because the fact alone of getting exposed to natural light can heal you physically and emotionally.

Don’t confine yourself to a four-walled room doing nothing or meditating things. Drop your phone and enjoy time outdoors instead. Go out for a bike ride or a quick run. Go on a mountain climbing or hiking. Try forest bathing, camping, sailing, and any other recreational activity.

If you don’t have ample time or budget to try these fun activities outside, worry not—you can still enjoy outdoors. Bring the people or things you love in green spaces near you. Take your dog for a walk. Read your favourite book in your veranda. Invite your beau on a fabulous outdoor picnic.

Get a dose of the sunshine vitamin to become a more positive thinker!

5. Look Back at Your Past

Looking back at your past is yet another ritual to become happy and positive. Believe in us. You will laugh at the problems you had before.

Don’t feel afraid to pay a visit to your past. This habit actually allows you to re-examine yourself and realise that there’s more to life than sadness. It’s even a little refreshing to let the past knock on your door again and get something good from it.

Since National Optimism Month calls everyone to stay positive, it really makes sense revisiting your past. Look at your old photos. You will laugh hard at the way you looked or dressed and how much you tried to be cool.

Reminisce the past. You will smile at the beautiful memories you created and people you’ve met along the way. You will remember the struggles and the victories. You will recall the times that you were incapable of moving on and succeeding, but you did.

Most importantly—you will believe in yourself, ask questions, and write a new story. The past convinces you that you can do greater things. The past gives you the thought on why you’re so hard on yourself. The past sways you to write a new beginning for a better future.

Don’t look at hardships through a negative lens to make a positive change in your life!

Make Positivity an Everyday Habit!

March is National Optimism Month. Use the whole month to realise goodness and forget about unconstructive thoughts.

It’s hard to cope with toxic situations—lost sales opportunities, failed campaigns and unapproved business proposals if you focus on the bad side. Treat the downfall as an opportunity to get up. Take it as a challenge to improve yourself and become better.

There’s actually a lot of ways to do it. First, always stay active. Engaging yourself in healthy and vigorous activities makes you focus on your goal and not on your problems.

Next, do something kind to yourself and other people. Doing this keeps you happy because doing good deeds to others can give a positive boost.

Find time for whatever or whoever makes you happy. They’re more powerful than those antidepressant drugs.

Also, make time to enjoy outdoors. Have fun under the sun. Capitalise on the spring’s windy weather and bright sun.

Lastly, look back at your past. The memories from the past will not only bring you pleasure but important life lessons as well.

At Logo X, we realise the importance of promotional marketing. Whether you need a hand in video production or marketing automation, our team can surely help you!

What’s more? We also have a diverse range of digital solutions and promotional products. We can even tailor fit them according to specific events like National Optimism Month.

See. Whatever help you need, the Logo X team can gladly provide it for you! We’re in the industry for more than 20 years so you’re ensured to get quality products and services.

To learn more about our company and full product line, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X associate will gladly assist you with all your specific branding needs.

The post National Optimism Month: 5 Tricks to Become a Positive Thinker appeared first on Logo X Blog.

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National Unplugging Day: 10 Tech-Free Promo Gifts and Activities

Did you know that there’s a celebration called National Unplugging Day? Yes, you’ve read it right. This day actually exists. It’s an annual 24hour digital detox from technology and is celebrated on the second Friday in March.

It’s a project of Reboot, an organisation that affirms the value of Jewish traditions and creates new ways for people to make them their own.

Believe it or not, you can benefit from this affair. Take advantage of it because you can use it to get your clients or even employees closer to you.

 

So how can you use this 24-hour global respite from technology to your advantage? Easy peasy! Send your intended recipients a letter of invitation to relax and unplug from technology. Tell them how much you value their health and wellbeing.

But of course, a letter isn’t enough. Give them a list of non-tech activities that they can do instead of plugging on their gadgets. It also makes sense to include an imprinted gift inside your snail mail to help them enjoy the National Unplugging Day.

Thrilled about pledging to unplug? Invite other people to join the movement, too. Show the whole world that you value global events like this.

Here’s a list of tech-free activities that anyone can freely do on the 9^th of March. We’ve also shared corresponding promo gifts that match each non-tech activity.

Let’s get started!

1. Enjoy a Bike Ride

These days, spending number of hours on computers, laptops, mobile phones, and gadgets has become a norm. People lose most of their precious time just because they’re plugged into the technology.

Don’t let them lose real connections. Don’t let them be confined to the four corners of their room. Inspire them to go out, enjoy a bike ride and sweat a little.

Unlike gaming and social media browsing, cycling improves your fitness level. It helps increase cardiovascular fitness, muscle strength and flexibility.

Bonus Idea: You wouldn’t want your recipient to be harmed while bike riding. Yes, he has unplugged for a day but an injury for more than a day, not very impressive. Give him bike accessories and other promo gifts to ensure that he is safe while having a digital detox.

2. Have a Good Sleep

Since the National Unplugging Day falls on a Friday, why not share with your employees the importance of having a good sleep?

Send them an email that says have a good sleep when you go home. You can also add some lines like don’t look down but lie down, turn off your phone and take a rest.

Doing this will tickle their hearts because you’ve thought of their wellbeing and not their deadlines or daily tasks.

Bonus Idea: People nowadays can get caught up with social media. Enthuse them to tune out from their technological devices through sleeping. To make this possible, gift them something that will convince them to shut their eyes. Custom eye patch and pillow work as promo gifts.

3. Cook a Delish Meal

There’s a lot of reasons why everyone should consider unplugging. On top of them is having more time for themselves.

Digital detox doesn’t only allow a person to take a break from the screen but also allows him to value time alone and with loved ones.

Speaking of enjoying time without gadgets, there’s one activity that does this perfectly: cooking. What’s ideal about this is that it can be a family bonding experience.

Bonus Idea:The National Unplugging Day is the perfect time to revive family ties. So use it to convince your staffs to reconnect with their families through cooking. Don’t forget to give them promo gifts like an apron, oven gloves and other cooking items.

4. Do Volunteer Works

Besides cooking, doing volunteer works also suffice as one of the best and fulfilling non-tech activities. It’s a great way to go gadget free while at the same time reconnecting with other people.

Guess what? This can actually suffice as a marketing campaign. Ask your entire team to plan a volunteer program on the 9^th of March.

You can either organise a 1-day lecture to out of school youth, a feeding program to the needy or donate blankets to a homeless shelter.

Bonus Idea:This promotional idea will make no sense if you fail to use imprinted gifts. Make sure that you bring promo gifts with you to leave a piece of remembrance to your chosen community. You can capitalise on plush toys, custom Tees, writing instruments, and the like.

5. Get Out the Craft Box

The National Unplugging Day also suggests an individual to enjoy alone time without having a gadget or phone in his hands.

Since the day aims everyone to be gadget-free, why not invite them to hold something as essential as their digital devices.

Remind them that there’s a lot of things that their hands can do besides texting or chatting. Among these things include knitting, drawing, painting, stitching and many other craft projects.

Bonus Idea:Persuade them to discover new hobbies. But that’s not enough. Stay with them as they found out new points of interests. Make this happen by giving them promo gifts that have a versatile use. A pen, for example, makes a great gift choice because they can use it for drawing or sketching.

6. Hang Out with Friends

Some people find alone time boring. They prefer having a good time with friends and enjoying each other company.

There’s no problem on this. In fact, this idea works on National Unplugging Day. However, there’s still a slight chance of using mobile devices.

So how can you help them unplug when out? Advise them to pick a destination that has no Wi-Fi connection or signal. This way, they will focus more on the bonding experience than their phones.

Bonus Idea: Outdoor trips require refreshments and food. Vacationers will feel hungry and thirsty after doing activities at the beach, park or gym. Meaning, you have to give them promo gifts that will keep them hydrated and energized.

7. Make Homemade Snacks

Another great bonding experience for families in the National Unplugging Day is baking. This one’s perfect for the moms and their children.

Such child-parent bonding offers a fun way of tuning out from technological devices. It engages real conversation and not the usual virtual ones.

It likewise allows kids to work more with their hands, brings out their creativity, and teaches them about patience.

Bonus Idea:With just simple ingredients, they can come up with scrumptious cookies and biscuits. If you’re up for this unplugging day, make sure that your brand stays with them. Send your intended recipients a recipe book, apron, or measuring cups.

8. Take the Dog for a Walk

Most people own a pet dog. They love taking their canine friends for a stroll to keep themselves moving and motivated.

Since daily dog walks have become an integral part of human’s life, why not tell your staff to do it on National Unplugging Day?

Imagine this. They don’t just join the gadget-free movement but also find a simple way to achieve a healthy body and heart.

Bonus Idea: Do you want to get your logo seen when people decide to take their dogs for a walk? Then, give them dog accessories like ID tags or dog collars. These promo gifts will surely spread the word about your name.

9. Play a Family Board Game

Playing mind and board games are yet another way for families to unplug from technology and reconnect with one another.

The fact that it sharpens the mind, gives kids something to look forward to. Also to mention that this activity is super fun, too!

Advise your dear clients to do it by sending them an email. They will certainly welcome this idea on National Unplugging Day.

Bonus Idea: Speaking of your clients. They probably went through a busy week, making them lose time for their little ones. Help them get closer to their children, again! Deliver simple board games to their doors with a special note “Have fun with your kids.”

10. Learn to Play an Instrument

What’s another fun way to unplug while having fun? Your employees might love this idea: learn to play an instrument.

Sway them to discover a new talent like playing a guitar, piano or drums. Not only does it help ditch their phones but also makes them do something productive.

Ask them to invite a friend who knows how to play one rather than checking tutorials on YouTube. Remember, it’s National Unplugging Day. It’s useless if they plug in.

Bonus Idea:  Make them pledge to unplug through learning to play musical instruments. Enthuse them to do so by sending them free music classes and tutorials. Tell your loyal customers that they will receive these freebies if they attained a specific amount of purchase.

Go Gadget Free this National Unplugging Day!

The National Unplugging Day is happening on March 9. Use the few remaining days to plan for a marketing idea that will inspire your customers, clients, and employees to unplug and reconnect with others.

We hope this list of non-tech free activities will help you jump on the trend and connect with your target audience.

Invite them to go cycling, take a nap or sleep, cook a delish meal or do volunteer work. You might also want to convince them to squeeze their creative juices or hang out with their friends.

Of course, family activities likewise deserves a try. Tell them to bake goodies with their kids or play board games with the whole family.

You can also ask them to take their dogs for a walk or learn a new musical instrument. The decision is still yours, we’re just here to guide you.

At Logo X, we realise the importance of promotional marketing. Whether you need a hand in video production, marketing automation or promotional products, our team can surely help you!

What’s more? We also have a diverse range of digital solutions. See. Whatever help you need, the Logo X team can gladly provide it for you!

To learn more about our company and full product line, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.

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Promotional Marketing Ideas to Celebrate National Nutrition Month

Do you want your business to march towards success just like the established brands already have? For sure you do! Well, we’ve got news for you. There’s actually a lot of promotional marketing ideas that can help you achieve your goal. One is diving into the well-celebrated National Nutrition Month.

Letting your company promote good nutrition and healthy culture can put your name in a positive light. It gives everyone—your staff, customers, clients—the thought that you value them more than their service or money.

Such marketing initiative can likewise enrich a prospect’s perception of you. Your prospective clients might get interested in doing business with you because of your company’s goodwill and charitable interest in others.

Excited to unlock a campaign that will fuel people to enhance their lives and improve their health? Hold your excitement. Let’s discuss first why should do this in the first place and what its connection to the National Nutrition Month is!

Why Spring Into Health This National Nutrition Month?

The first two months have probably made everyone guilty of binging on worthy food feasts. January is synonymous with holiday hangover because of the preceding Christmas and New Year celebrations.

While February, the Heart’s month gave people—especially the ladies—a happy heart and tummy because of the dinner dates and chocolates.

It’s just timely enough that the National Nutrition Month (NNM) takes place in March and comes after these two festive months. So take advantage of this observance and begin gathering promotional marketing ideas.

Let the NNM inspire you to help an individual refocus on their health needs and kick-start their healthy habits. Enthuse your target market to eat what they love but be smart about it. Remind them to take smaller steps to reach their fitness goals.

One more piece of advice: take note that the month of March has 31 days. Meaning, you have a couple of days to get a wealthy and healthy exposure.

Not really sure how to get started? Worry not! Here’s a list of promotional campaigns that can generate healthy competition and can favourably give your brand a vigorous image.

1. Plan a Cook-off Event

March kicks off an exciting time not only for dieticians but for marketing professionals as well. It’s because the month opens doors to a not-so-formal event that everyone will undoubtedly enjoy. Like what? A cook-off event!

This is one of the most versatile promotional marketing ideas because you can do it within or outside your organisation. It can be joined by your employees, your valued customers, and other individuals who know your brand.

Of course, just like other activities. It takes intrinsic planning and preparation. Announce the event on your social media pages so that interested participants will sign up in advance.

Release cook-off guidelines to ensure contestants that they’re cooking something that’s equally good for the tummy, body and the heart.

If you’re planning to hold the cook-off event in more than one day, you can invite over a dietician. Ask the diet expert to share his knowledge on human nutrition and regulation of diet.

You can also invite a restaurant chef to take part in your event. Ask him to conduct a cooking demo combined with a brief nutrition presentation.

And most importantly—don’t forget the prize and promotional products! Winners and participants shouldn’t leave empty-handed.

Give winners a cash prize and a copy of healthy recipes, as well as some imprinted goodies. While the participants can get a certificate of participation and promotional cooking items as a freebie.

2. Host a Poster Making Contest

Can’t think of promotional marketing ideas that appeal to the kids? You’re probably forgetting poster making or colouring contests! Such events can bring some vibrancy to your brand whilst promoting good nutrition to the younger audiences.

It’s your call if you want to partner with schools and learning institutions or hold it in your company. If you’re gearing towards the latter, make sure to post the impending event on your bulletin board. This way, your staff (who have kids) will happily sign up their little ones.

But first, ensure that your poster making contest announcement is also presented in a colourful and compelling poster. One more thing: use large fonts and vivid graphics.

Besides the design elements, you shouldn’t forget the contest theme. You can consider 2018’s National Nutrition Month theme:“Go Further with Food”.

Once you’re done with the announcement, get down to the preparation of the marketing materials. Prepare the art tools needed like activity sheets, pencil,crayons, paint brush, colour pallet, and more.

Then, think of the venue. Find a perfect spot in your company that can hold a group of kids. It’s also best to choose a facilitator who has a heart for kids and can facilitate them.

You’re done with the poster, materials, venue, and facilitator. What’s more? The prizes! A contest isn’t a contest without a prize. Reward winners with a cash prize, art materials and a yummy yet healthy treat.

Non-winning participants, on the other hand, can get promotional art supplies as a consolation prize.

3. Take a Field Trip to a Local Farm

If you think poster making contests are the only kid-friendly promotional marketing event to celebrate National Nutrition Month, think again. You’re missing one more idea: a quick field trip to a local farm or farmer’s market.

What’s interesting about this idea is that even the adults can enjoy it too. It’s a wonderful bonding experience for the parents and their children. Both can learn while at the same time have fun shopping for food products made from locally grown crops.

This type of event doesn’t only bring family members together. It also brings participants closer to you and to your company name.

It’s also a great alternative to museum hopping. Kids and their guardians will not only have a tour, but will also have a first-hand experience of everything around them.

They can enjoy vegetable or fruit picking and the sorting of ripe plants. They can likewise try planting seeds and watering plants.

You can also use this activity to orient parents on new healthier options. Teach them to replace boring words with fun ones. For example, instead of saying “potato”, say “mother to French fries”.

Doing this can change children’s perception of food. They will start to gain interest in trying out new and healthier foods.

Remember, good eating habits that are developed while still young can turn a person into a healthy adult.

4. Organise a Food Donation Campaign

Targeting a promotional marketing event that will cater to the needs of a specific community? Then, organise a food donation campaign! This specifically suits the National Nutrition Month because it can help give healthy meals to the oppressed communities.

And when you provide those in need, you don’t just give them something to eat. You also give them something to remember and cherish for the rest of their lives. As a result, your brand receives a positive impression from your beneficiary and the people who knew your special cause.

See. This campaign against hunger will not only benefit your chosen community but your company, too. So might as well plan it wisely to pull it off successfully.

To make your food drive a success, keep in mind the basics—planning, food, sponsors, volunteers and custom freebies.

Of course, everything starts off with planning. Survey a local group that needs a helping hand. It can be a homeless shelter, faith-based organisation, senior citizen centre or school.

Once you’ve picked a beneficiary, decide how you want to collect the food. Will you contact sponsors? Will you ask for a donation? Or will you partner with a local business or event?

After making up your mind on whom or how to collect the food, gather some volunteers. This one’s easy. You can ask your staff to volunteer or speak with a volunteer group.

Promotional marketing campaigns like this will not become a success without giveaways. Give kids a plush toy and the adults a T-shirt or kitchenware items.

5. Conduct Wellness and Fitness Events

When it’s National Nutrition Month, wellness and fitness seminars are seen everywhere. Don’t allow your company to stay behind the trend! Conduct your own health-inspired event to raise awareness both on your name and on healthy food choices or activities.

Organising such events will inspire the interest of health enthusiasts and gym buffs. Whether it’s a 1-day seminar, colour fun run, Zumba, indoor rock climbing, or obstacle course challenges, these select audiences will sign up for sure.

It’s up to you if you will do it in your workplace or outside your business premises. What’s important is that you spread awareness on the importance of healthy lifestyle.

Just like other promotional marketing campaigns for NNM, wellness and fitness programs must undergo thorough planning and preparation.

You can’t just set up a stage, invite participants, and call it a Zumba session. No. It doesn’t happen that easy. You have to contact a licensed instructor and do some promotions.

Same goes for a fun run. You have to choose a location and date. You shouldn’t also forget to plan the logistics, build a budget, find sponsors, and commission a race director.

Lastly, it’s necessary that you capitalise on customised freebies. You have to include them in your marketing items list for extra exposure.

Take note of these because an absence of one item in your event checklist might cause some fiascos.

Power Up with Nutrition and Fitness!

Excited to get started with your event planning for the National Nutrition Month? We’re excited for you too!

At Logo X, we supply a large selection of promotional products and giveaways that can go along with your health and fitness campaigns.

You can choose from imprinted wristbands to sports bottles, fitness tracker bands, kitchenware, art tools, and granola bars, among others.

All of these items can have your logo and company details for more legit brand recognition. Interested in having them? Feel free to contact a Logo X representative at 0207 101 0722 or 0161 875 2500.

You may also visit www.LogoX.co.uk to learn more about our company and full product selection.

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Nostalgia Marketing: Use Nostalgia to Woo the 90s Generation

Millennials are touted now as the top consumers and big spenders in the global market. This known fact calls out the attention of businesses to get creative with their strategies. Well, there’s one tactic that can successfully woo this generation: nostalgia marketing.

A nostalgia-based promotion is best explained in three words GOOD OLD DAYS. It’s an approach that relives all the stuff from the past to remind everyone of the happier times.

Need examples? There’s actually a lot to mention. Who could forget the hit 90s boybands like NSYNC, Westlife, Boyz II Men, 98 Degrees, and many more? How about the famed Macarena dance, crop tops, overalls, Tamagotchi, gel and milky pens, pogs, and Disney film classics?

These oldies but goldies will surely give the 90s audiences a nostalgic feeling. And once they have felt a little bit of nostalgic connection, the chances of engaging and motivating them to take action increases.

As a matter of fact, several brands have incorporated nostalgia into their advertising. On top of them is Coca-Cola. The beverage company has presented its name as a prodigy for nostalgia marketing.

In its 2014 promotional campaign, they brought back SURGE, a citrus flavoured soft drink that’s first produced in the 1990s. To the brand’s surprise, three fans got together to create a petition demanding the beverage to be re-introduced to stores.

Still not fully convinced? Let’s now talk about the Psychology of nostalgia!

The Psychology of Nostalgia

In the Journal of Consumer Research (October 2014 issue), researchers conducted multiple experiments to test if nostalgia-evoked social connectedness would affect the way people want to spend.

The research team surveyed two groups. They asked the first group to recall, reflect and write about a nostalgic past memory. And the latter cluster was asked to think about new or future memories.

And the result? The respondents who recalled, reflected or wrote about a past memory show more willingness to pay for products.

In addition, psychologist Constantine Sedikides said that nostalgia acts as a powerful stimulant to feel optimistic about the future. “Nostalgia may act as a resource that we can draw on to connect with other people and events, so that we can move forward with less fear and greater purpose,” he added.

See. You shouldn’t doubt about eliciting nostalgia into your marketing. The fact that the 90s are making a comeback, means that you should take advantage of them. Plus, take note that the millennials grew up in 1990.

So what are you waiting for? Embrace nostalgia marketing to capture the interest of the millennial generation!

We’ve rounded up some nostalgia-themed promotions to get you started.

1. Turn the Old Into Something New Again

Nothing’s more delighting than seeing an old picture of yours with your family and friends. The same thing applies to marketing. Customers will feel delighted on a brand that evokes emotions from a past memory and makes it hip again.

Take it from the Pokémon GO application. The Pokémon anime television series first appeared in Japan on April 1, 1997, and later on aired in 98 countries worldwide.

That’s why when Niantic announced the release of Pokémon GO in 2016, everyone started to go crazy. People all over the world played the location-based augmented reality game to catch all the Pokémon characters.

In fact, some avid players even visited different countries just to catch them all. It seemed like they got hooked on Pokémon’s slogan “Gotta Catch ‘Em All”. We can’t blame them for that. Because growing up in the 1990s, the nostalgic millennials would love capturing real-life Pokémons.

Simply put, make the old new again and ensure that it fits the digital world.

2. Pair Nostalgia with New Forms of Content

Hearing a music from the past—mellow or upbeat—uplifts the Millennials’ 90s spirit. It reminds them of their childhood days and gives them the chills, especially if the song has left them with a memorable experience.

Our point: go musical with your nostalgia marketing. And when it comes to tuneful promotions, no advertising form can do it better than videos.

Utilise this visual content and make sure that you pair your nostalgic promotions with the greatest hits of the 90s. Of course, you shouldn’t just pick a song that’s catchy and popular. Choose a song that matches your campaign’s theme and purpose.

There’s actually a long list of songs that will give millennial audiences the throwback feels. For sure, they will love to hear again the hits of Britney Spears, Michael Jackson, Spice Girls, Boyzone, Madonna, Eminem and a lot more.

If you have plenty of time, you can create your own lyrics to the tune of a 90s song.

3. Roll Out Nostalgia During the Holidays

A lot of people feel nostalgic during the holidays because of two things: family and tradition. They’re in a nostalgia mindset for the reason that blissful memories will be reawakened and relationships will be renewed.

Meaning, you shouldn’t think twice about creating promotional campaigns with a nostalgic mood on the holidays. Nostalgic memories trigger cherished life experiences, after all.

Don’t know how? Look into Coca-Cola as a brand inspiration. It’s famed for reinventing nostalgia marketing in its holiday ads. The company looks back on happy childhood memories and makes sure it’s tapped in its campaign ads.

Every Christmas time, Coca-Cola tells a story that ignites audience’s imagination, tickles their sensations, and sends their minds searching for childhood happiness. Imagine that the company had built their reputation for their killer ad campaigns that remained embedded in everyone’s nostalgia.

Touch something from the past and ensure it’s incorporated into your holiday ad.

4. Add Nostalgia In Your Content Marketing

Adding nostalgia in adverts isn’t enough. It’s also crucial that your content marketing evokes an emotional connection with your specific audience. When you do so, you’re close to taking your campaign to the next level.

There’s a multitude of ways to incorporate nostalgia into your content. But if you’re lacking new ideas, keep on reading.

Write content in a fun way that will increase engagement and social sharing. Use familiar words that will give millennials throwback feels. Sharing your company’s history in your webpage also makes sense. It’s like giving site visitors a look at your brand’s historic past.

Nostalgia marketing doesn’t only come with a sense of happiness and fun. It also evokes the feeling of longing or affection for the past. To tug at these heartstrings, write a blog that featured the classic 90s films like Titanic, Home Alone, Lion King and more. Then, mention life lessons people can get from them.

Revive a plethora of nostalgic memories and show them in your web or product content.

5. Host Throwback-themed Events

Evoking memories and emotions aren’t limited to advertisements and content. It’s likewise applicable to events. But we’re not talking about the traditional parties, we mean here throw-back themed events and gatherings.

Huddle up your entire team and ask their party ideas for your nostalgia marketing-themed bash. It’s better if you have one or more millennial member who can impart the stuff that appeals to them.

But if you don’t, leave it to us. When throwing a millennial party, you have to consider three things: clothing, music, and decorations. Ask eventgoers to dress up in 90s clothing or do celebrity impersonations. Prepare a playlist and choose event decors that complement the bash.

For sure, eventgoers will feel excited about dressing up like the popular artists and anime characters from the 90s. You will see a lot of celebrity lookalikes and lifelike characters from old school anime series such as Pokémon, Sailormoon, Akazukin Chacha, and Gundam, to name a few.

Distribute 90s-inspired invitations to bring more excitement to your event.

6. Focus on Simplicity and Quality Before Hype

One of the fascinating things in the 90s is the simple yet addictive games. Remember Pac-man and Mario Bros? They’re the epitome of simplicity and effectiveness. They’re easy to play and follow: a hero needs to collect stuff and reach a destination.

This is something that you should adapt, especially when doing nostalgia marketing. You should focus on simplicity and quality because they’re the ones that get people excited.

Taking note of this helps you cater to your millennials. Mind you, millennials can easily get distracted. Their short attention span might cause them to tune out if you fail to capture their interest in the first few seconds.

These audiences face a consistent influx of ads and new products. That’s why it’s crucial to have a unique selling point that will allow them to decide within the five minutes of discovery. Keep your message simple and clear. Employ a simple yet alluring design or colour in your packaging or webpage.

At the end of the day, simplicity is the way to make your brand relevant to the 90s generation.

A Blast from the Past!

Marketing to millennials? Then, utilise nostalgia marketing! It works as a window into your company’s history and as an invitation to support your products.

When you incorporate trends from the past, you allow the millennial generation to reconnect with the feelings they had when they were younger.

So let them relive the joy they had before through nostalgia-based promotions. It’s high time to embrace the melancholic and witty marketing approach!

Turn the old stuff into something new again. Pair nostalgia with new forms of content. Roll out charismatic nostalgia-based promotions during the holidays. Don’t forget adding nostalgia to your content marketing. Host throwback-themed events. And focus on simplicity and quality before the hype.

Don’t just put these into your mind. Put them into action to ensure that your business gets positive results.

At Logo X, we realise the importance of promotional marketing. Whether you need a hand in video production, marketing automation or promotional products, our team can surely help you!

What’s more? We also have a diverse range of digital solutions. Whatever help you need, the Logo X team can gladly provide it for you!

To learn more about our company and full product line, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.

The post Nostalgia Marketing: Use Nostalgia to Woo the 90s Generation appeared first on Logo X Blog.

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New Trend Alert: Promotional Products to Explore this 2018

For the past few years, the use of promotional products has played a huge role in business marketing. Several brands invest in such items to create a buzz around their name, gain customers loyalty and generate more sales.

The good news is that these imprinted gifts will still hold a spot in every marketer’s checklist this year and beyond. Their ability to encourage repeat business and inspire interest shouldn’t be taken for granted.

So if you’re close to abandoning the practice of utilising promo products, better drop the idea! You’re just going to miss out a lot of awesome opportunities if you do so. You wouldn’t want to stay behind your competition, after all.

Now’s the time! Capitalise on these customised items and for sure, they will help you make the most of your marketing budget.

Here’s a list of the hottest promotional product trends that can get your brand noticed and win everyone’s heart.

Trend #1: Technology Products Will Never Get Old

In today’s fast-paced digital world, it’s necessary to realise the significance of technologically advanced promotional products.

Sure, you can promote your company with the same old goodies like pens, keyrings and notepads. But you can’t stand out from your competitors if you focus on them alone.

You should also consider technology-forward items and the Bluetooth-enabled ones. Wireless items, in particular, including fitness trackers, speakers, headphones and other phone or computer accessories will surely appeal to the tech-savvy people.

Trend #2: Environment-friendly Items Will Still Matter

According to the Advertising Specialty Institute (ASI), 42% of consumers have a favourable opinion of advertisers that distribute sustainable goods.

Since most people care about the environment, your brand must be socially responsible too. Show everyone that you’re committed to producing quality products without harming the environment.

Haven’t tried going green in your marketing campaigns? Well, it’s high time do it! There’s a lot of eco-friendly items to choose from. You can either go for recycled bags or umbrellas, pens, stationery and other green promotional products.

Trend #3: Priceless Experience Will Become a Thing

Marketing to millennials? If yes, then you should take note of one thing. This generation values experience more rather than things.

In fact, a PWC study found that 52% of consumers aged 18 to 34 spend more on experience-related purchases such as travel and entertainment.

This means you should add more spice to your promotional campaigns and not just give out plainly printed products per se. Think of marketing gimmicks that will enhance the marketing prowess of such promo gifts. You can wrap them beautifully to give recipients a memorable unboxing experience.

Trend #4: High-Quality Items Will Not Falter

Customers’ expectations on a brand can become extra demanding year after year. That’s why you should get creative with your marketing and of course—employ high-quality customised items.

Going back to trend # 1: high-tech items can appeal to a wide variety of audiences… and so does higher-quality promotional products. Anything that’s made with fineness will make recipients feel more valued.

Our point: pick products that will offer great value and will set you apart from the competition. Yes, they’re more costly than the traditional ones but they can deliver long-lasting exposure to your brand. Among the top premium promo item choices include branded bags, jackets, electronic gadgets, and more.

Time to Jump on These Trends!

If you’re really eager to push your business forward this 2018, learn and embrace these emerging promotional product trends.

Remember to include techy items from your marketing checklist. Consider eco-friendly products, too.

Also, make sure you match such gifts with a priceless experience. And lastly, never think twice about giving away high-quality promo items.

Jump on these trends now to put your name in the positive and different light!

At Logo X, we carry a large selection of corporate giveaways and business gifts that touch these four trends. You can choose from luxury pens, electronic products, gadgets, music players and headphones, bags, and sports bottles, to name a few.

To learn more about our company and full product line, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.

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3 Promotional Ideas You Can Borrow from Netflix’ Most Recent PR Stunt

Slowly becoming addicted to Netflix TV shows? That’s actually a good thing because the world’s leading Internet television network doesn’t only offer a great watching experience. It also provides businesses with a wealth of promotional ideas.

One perfect example: the publicity stunt in the recent Consumer Electronics Show. Netflix set up an eerie promotional booth “Psychasec” at the CES last January 9, 2018. The booth featured two lab-grown humans suspended in incubation tanks and another sealed in a plastic bag.

At the end of the tour, eventgoers found out that the Psychasec booth was mainly a marketing scheme to promote Netflix’ new series: Altered Carbon. Brilliant, right? Instead of announcing it in public, Netflix took attendees on a tour to discover the news by themselves.

Aside from having a first and exclusive glimpse of the new sci-fi show, visitors also receivedgoodie bags containing a cortical stack aftercare gel.

See, Netflix is indeed a marketing prodigy. Get inspired by their innovative and creative promotional efforts because if they succeed, you can too! Yes, you can likewise get the crowd’s attention like Netflix did.

Here’s a list of the specific promotional ideas that you can adapt from the network’s out-of-this-world marketing:

1. Engage Audience with the Element of Surprise

At the CES 2018, Netflix used a fictional company Psychasec to promote Altered Carbon. Exhibitors dressed in white to complement the booth’s scientific theme and encourage attendees to sign up for a “sleeve”.

To the visitor’s surprise, it’s only part of the new show’s promotions. Who would have thought it’s just for show? Those people protesting to boycott #Psychasec must be laughing at themselves right now.

Our point: add an element of surprise to your marketing efforts. If you have an event coming up, find ways to surprise your audience. Whether it’s a gift, a concierge service, or a VIP package, it will work as long as it’s not announced in advance.

Remember, you’re not always given the chance of a steady foot traffic. Incorporate surprise tactics into your campaigns to breathe life into your brand storytelling.

2. Don’t Forget to Send Away Promotional Freebies

Of course, Netflix embraced this idea. Tradeshow goers received a cortical stack aftercare gel. In the Altered Carbon world, it’s an implant that makes an individual immortal. But in reality, it’s just a bottle of moisturizer with aloe vera.

Promotional ideas like this are common knowledge for marketers. So why not jump on the bandwagon and test the waters for your business?

Send away imprinted freebies to your event participants and attendees. Doing this allows you to create a lasting impression on recipients during and after the event. It also gives your brand an additional exposure whenever the item is used in public.

Additional tip: just make sure to have your logo imprinted on the freebie for guaranteed brand recognition.

3. Utilise Appropriate Exhibition Goods

Netflix’s PR stunt became a huge success—all credit goes to the exhibition goods. Those life-like mannequins that appear as lab-grown humans helped a lot in making the booth look outstandingly amazing.

This only means that you shouldn’t neglect to employ the right event and exhibition items. If you miss out investing on such, you will also miss out a multitude of awesome opportunities.

The size and colour of these can trigger people’s interest towards your display booth. Besides gaining traction, they also improve recall after the show and provide your company details in a unique and memorable way.

See, promotional ideas such as this deserve a spot in your marketing plan. One last thing: choose the ones that will match your event as well.

Summing it Up!

Can you imagine that? Netflix isn’t just a series that you can binge watch. It’s also a guide that can lead your business to the path of victory.

At Logo X, we realise the power of promotional campaigns and marketing initiatives. That’s why we offer a variety of custom and imprinted items to help brands create the perfect recipe for success.

To learn more about our company and vast product selection, visit www.LogoX.co.uk. You may contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for speedy transactions and inquiries.

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