Promotional Marketing: Pop-Up Promotions That Can Build a Buzz

If you want to give your business a lift, you must always be on the lookout for effective promotional marketing strategies. Need inspiration? Take it from the popular fashion label, Off-White™.

The temporary store recently unveiled its Fall/Winter 2018 collection at Paris Fashion Week Men’s. But their marketing effort didn’t end there. The clothing line immediately followed up the fashion show with a new pop-up in Tokyo.

Off-White™ announced to Instagram that every piece will be customised with the specific number that reflects the order of sale. The pop-up ran for two weeks, which started from January 24 and ended on February 6.

In the recent Paris Fashion Week Men’s Show, Virgil Abloh, the brand’s co-founder, also revealed its ongoing partnership with Nike. The fashion designer sent tonal white Air Jordan 1s down the runway to formally announce the footwear collaborations.

Clearly, these efforts brought significant attention to the clothing brand. That’s why you should also consider pop-up promotions that can create a buzz around your name how Off-White™ did.

But wait! There’s a lot of pop-up event examples that can help guide you with your promotional marketing moves. We’ve listed them below for your reference.

1. Fast Food Aid

Let’s talk about Japan again. Did you know that young adults in Harajuku have a serious fast food problem? Good thing Dohtonbori, an organic traditional fast-food restaurant, came to the rescue.

The number one Okonomiyaki restaurant chain launched Fast Food Aid. It’s a pharmacy-inspired vitamin pop-up that offers a variety of health supplements aimed at junk food lovers. Customers will just need to trade in the receipt of their latest fast food purchase.

See how brilliant Dohtonbori is? It promoted its brand to people as an organic food chain that has a heart for the youth.

2. Wieden+Kennedy

Next to our list is Wieden+Kennedy. The London-based ad agency thought of transforming its office into something that will offer passers-by a glimpse in its world.

W+K invited graphic artist Emily Forgot to make its workspace extra engaging and appealing to the employees and bystanders as well. Forgot successfully granted the W+K’s request and turned its workspace into something whimsical and cartoonish.

This promotional marketing effort particularly helped with brand awareness and created a connection with its employees and clients.

3. The Period Shop

Have you seen a store that’s specifically designed for women experiencing their monthly periods? Well, there is one! All thanks to the feminine hygiene brand: Kotex.

The popular sanitary napkin brand launched a pop-up in New York with the aim of spreading the love for women during their periods. It featured in-store products like ice cream, manicures, chocolate, comfy clothing. Not only that. Kotex donated the proceeds to a women’s homeless shelter.

Let this one-week pop-up event teach you one thing: go with the flow! You wouldn’t want to stay behind the competition, after all.

4. Fendi Flower Shop

It’s unusual for retail stores to have mobile flower shops. Guess what? Fendi didn’t find the idea a bad thing. As a matter of fact, doing so helped the brand promote its 2016 Spring/Summer collection.

The Italian luxury fashion house commissioned botanical designer Azuma Makoto to create a three-wheeled vehicle with an intricate floral display. Inside the Italian-inspired vehicle, there are a few limited edition Fendi bags and Makoto’s floral arrangements available for sale.

Never underestimate the power of such promotional marketing. Use adornments and in-store our outdoor displays to entice shoppers in visiting at your shop!

5. 5-minute Internship

Regardless of what industry you’re in, you might consider organising a 5-minute internship. Take it from Solve, a Minneapolis-based creative agency, who effectively used this pop-up event.

The ad agency revamped its summer intern hiring process. They visited College campuses and placed a portable office in the school’s ground. Students at participating campuses took on a 5-minute challenge based on their area of interest. Those who performed the best got interviewed on the spot.

Surprisingly, this clever pop-up event tripled the number of applications the agency received to its internship position. So you shouldn’t think twice about adapting the same idea!

Pop-up Promotions for New Connections!

Getting your name out there should be fun and innovative. Don’t just stick to TV, print and social media ads. Explore other marketing efforts, too! If you don’t know one, pop-up events or promotions work as a great choice!

At Logo X, we realise the importance of promotional marketing in business success. That’s why we offer a large array of digital solutions and promo products or gifts that can along with pop-up events.

To learn more about our company and vast product selection, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500. A Logo X representative will gladly assist you with all branding and promotional needs!

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Pet Holiday: Printed Dog Accessories for Walking the Dog Day

If you think we’re done with pet holidays, you’re totally mistaken! There’s one more special celebration that you can use to entice your pet owner clients. It’s National Walking the Dog Day! So don’t miss out giving your target audiences some printed dog accessories to take part in this day.

February is indeed the love month—from Valentine’s Day to National Love Your Pet Day and this, another canine festivity. All of these celebrations boil down to just one thing: showing your love to anyone including their pet dogs.

Yes, the Heart’s Day and Love Your Pet Day are over. But Walking the Dog Day isn’t over yet. As a matter of fact, it will happen on the 22nd of February. Yet again, you only have few days left to plan for a campaign that incorporates this pet-friendly day.

But don’t worry because Logo X is here to save you from the hassle of planning in a hurry! We want you to have a stress-free preparation while assuring everything about your promotions will work out more than fine.

What did you need to do? Simple. Contact your trusted promotional products supplier (like us) and request for printed dog accessories. It’s best to order them ASAP so you’ll have more time to send them to your intended recipients.

We’ve rounded up dog walking essentials that everyone can use when they take their pooches for a short stroll.

1. Dog Treat Bag

Dogs love their treats just like their human friends. That’s why gifting your pet lover clients a treat bag makes a clever marketing move.

This dog accessory perfectly complements Walking the Dog Day. It offers a special way of rewarding pet dogs with fun and spontaneous snack breaks during their walk. It’s perfect for keeping dog treats, toys, and even a collapsible feeding bowl.

Make sure your logo’s imprinted on the item to capture not only the recipients’ hearts but everyone else’s eyes, too!

2. Poop Bag Dispenser

Most dog owners train their pets to poop in a litter box. What if they’re outside for a walk and there’s no other option but to poop on the ground?

Forget worrying about the mess because a poop bag dispenser solves the problem. Printed dog accessories such as this conveniently hold poop bags while on a stroll. Users will just need to pull out one when their four-legged friends suddenly feel like pooping.

Have your company details logoed on it to associate your name with goodwill and of course— fun as well!

3. Custom Dog Leash

Dogs have a lot of energy. With just a blink of an eye, they have run away and catching them becomes close to impossible.

Don’t let this happen to your dear clients. Gift them a custom dog leash or lead in time for Walking the Dog Day. This pet stuff ideally fits people who love to take their dogs for a walk. It ensures that their furry buddy stays close to them while walking.

Imprint your company name in full dye sublimation on this pet essential to get brand recognition while everyone’s out and about!

4. Silicone Pet Bowl

What other printed dog accessories can you gift to your clientele or customers? Silicone or collapsible pet bowls! Remember, pet dogs can suddenly feel hungry after a dreadful stroll.

A portable food or water bowl prevent pooches from starving and feeling drained or thirsty when walking and jogging. Pet owners can easily keep it in a dog treat bag and access it whenever they feed and hydrate their dogs.

Whether it’s made up of plastic or cloth material, never forget to print your logo on it for added exposure!

Turn Dog Walks Extra Fun!

Promotional dog accessories make National Walking the Dog Day more fun. So don’t feel hesitant about giving them to your valued clients or customers on this special day!

Your clients will find your brand likeable for gifting them helpful tools that they can take along during dog walks. At Logo X, we have a large selection of imprinted dog essentials from treat bags to poop dispenser, dog collar, and more.

All of them can take your logo on and other company information for sure-fire brand recognition. Interested in having such printed dog accessories? Visit www.LogoX.co.uk to get more details.

You may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 for faster inquiries and speedy transactions!

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Promotional Marketing Lessons You Can Learn from NBA Players

Since the NBA All-Star game will happen this weekend, it’s high time to talk about basketball! Avid NBA fans look forward to watching the game that LeBron James and Stephen Curry will spearhead. But wait, did you know that basketball players can teach us promotional marketing lessons?

Yes, you’ve read it right. Your favourite NBA stars have something to offer more than those three-point shots. If you think we’re talking about their offensive and defensive techniques on the court, you’re totally mistaken!

We mean here their valuable characteristics. As what Phil Jackson once said, “Not only is there more to life than basketball, there’s a lot more to basketball than basketball.” Meaning, basketball doesn’t focus alone on the hoop tactics and game strategy. It also hones one’s skill and personality.

Seems applicable to the corporate world, right? Let’s look further at how basketball players can help you pull-off successful promotions and campaigns!

Here’s a list of fundamentals that you can borrow from them to stand out in today’s competitive global market.

1. Be a Good Team Player

One promotional marketing lesson that marketers can learn from the NBA All-Star game and the players as well is that success requires teamwork.

Everyone must contribute to the team and make their best efforts to score more points and win the game. Same with the business setting, all members of a team must perform their jobs well and cooperate with the rest to score a deal.

For example, Stephen Curry may not have won several championships without the help of Harrison Barnes, Draymond Green and the rest of his teammates in GSW. It only proves that everyone should have one goal to achieve what you’re aiming.

It’s impossible to get your name out there if you can’t even establish bond and comradery within your organisation. So begin first creating a genuine connection with your people and the rest will certainly follow.

2. Stay Competitive and Aggressive

The NBA All-Star game will surely bring excitement to the live audiences and home viewers. Both opposing teams are expected to give their best shots and become aggressive.

People admire basketball players for their never surrender attitude. Well, you too should admire them. Wait, not just admire but look up to them as if they’re your inspiration. It’s because they teach another promotional marketing lesson: stay competitive.

No matter how tough the competition gets, never back down. Instead, focus on your strengths and improve your weaknesses. Take it from the players’ attitude. When the opposing team scores a rebound and shoots the ball, the other team responds with a game face.

Borrow these athletes’ fighting spirit and adapt their prompt response to possible events. For example, show enthusiasm and eagerness in realigning your strategy if your existing approach doesn’t work for your prospects. These will more likely give you a big chance to win your target audience’s heart.

3. Show Respect to Everyone

If there’s one promotional marketing tool that basketball players can best teach marketers and business people, it’s showing respect.

It’s a big taboo to show disrespect to the coaches, referees, and teammates, as well as opponents. As we can see, the opposing teams do handshakes as a sign of respect and sense of fellowship with one’s competitors.

This characteristic trait of basketball players applies to marketing. Your company must demonstrate respect to your prospective and existing customers. Make sure you hear out their concerns and take their comments into consideration.

One more thing. You also need to establish healthy customer and client relationship. It’s impossible to get their trust if they don’t feel connected to your brand. Create promotional campaigns that show respect to different races, ages, and gender. You wouldn’t want to offend them, after all.

Shoot Us a Message!

Need a help with your promotional efforts? Then, shoot us a message at sales@LogoX.co.uk.

The Logo X team will gladly assist you with all your branding needs. Whether you want a promo item for your customers and clients or digital solutions for your campaigns, we have them!

Visit www.LogoX.co to learn more about our company and product offerings. You may also contact a Logo X representative at 0207 101 0722 or 0161 875 2500 today!

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National Love Your Pet Day: 3 Promo Pet Accessories to Spoil Your Clients’ Pets

February is the month of love. Aside from Valentine’s Day, there’s one more celebration that highlights love and happiness: National Love Your Pet Day. Yes, this day actually exists! So if you have a dog, cat or other pets, join the celebration and spoil him with promo pet accessories.

 This holiday takes place on the 20^th of February. It invites pet owners to give importance to their furry buddies. It also reminds people that owning a pet equates to having a human friend… that pets also need extra attention and loving care.

As a matter of fact, your business can use this time to widen your customer reach. You can likewise see this as a chance to reach out to your prospects and existing customers. Why? Because for sure they have a pet companion.

This means that your February marketing shouldn’t focus alone on Valentine’s. Recognise National Love Your Pet Day to show everyone that you don’t just appreciate customer relationships but cuddly companions, too!

Just contact your promotional products provider and ask for lovely items that pets and pet owners will love to have. If you don’t know one, Logo X has got your back! We’re a trusted supplier of promotional gifts and corporate giveaways including promo pet accessories.

Here’s a list of amazing gifts for pets that go way beyond the usual stuff like bones. We’ve also matched the gifts with the corresponding reasons why pets need a little affection.

1. Pet Carrier

Pet ownership offers a benefit like no other—comfort. Pets accept their owners unconditionally. They provide a physical touch that’s comforting enough during times of disappointment or loss.

This coming National Love Your Pet Day, return the favour to your clients and their furry friends. Give them something that will show your deepest appreciation and concern. What’s it? None other than a pet carrier.

A printed pet carrier is ideal for dog owners who love road trips and long travels. This item makes a perfect choice because it offers a home-like environment. It even keeps dogs safe and sound while travelling.

It also provides your business with the benefit of brand recognition. When people pass by, they will not resist noticing the recipient’s little-furred traveller and your company name as well.

So imprint your logo on promo pet accessories like this because you’ll never know how far your brand can go!

2. Heart-shaped ID Tag

Caring for a canine companion or other pets can improve cardiovascular health. Pets give owners something to live for other than themselves.

The bond between the owners and their pets makes a difference on the heart’s health. In fact, research evidenced the link between pet ownership and the heart. Petting a cat, dog, rabbit—or any pet—helps lower blood pressure, cholesterol, and triglyceride levels.

If your clients have a dog, those daily walks keep their cholesterol in check. Not only that. Animal companions reduce the feelings of loneliness and depression. These two can also get associated to an increased risk of heart disease.

Since pets help the heart, why not gift your clients a heart-shaped ID tag on National Love Your Pet Day? This pet product can keep them assured of their pet’s safety whenever it escapes from home.

Have your logo etched on these promo pet accessories products to market your brand when pet parents lost their buddies!

3. Calming Accessories

There’s more to pet ownership than having a healthy heart. We’re talking about animal therapy. Pets have the knack to counteract the possibilities of getting anxious or agitated.

Having a pet around triggers positive vibes. It increases the joy and laughter at home, thus, allowing for a calming sensation. Who would not feel happy coming home to a purr or wagging tail at the end of a stressful day? It’s like coming home to your little kid.

The happy pill people get from pets isn’t a myth. A study found that pets can have a calming effect. By just looking at a companion, one can release a powerful neurochemical, oxytocin. It’s also accompanied by a decrease in cortisol, a stress hormone.

This National Love Your Pet Day, give your clients a gift that will keep their pooch calm. You can consider Bluetooth speakers preloaded with calming music, collars, or relief bed.

Don’t forget to customise your logo or business name on such promo pet accessories to ensure valuable brand exposure!

It’s Love Your Pet Day!

The love month isn’t only for humans. It’s also for the pets, too! So might as well use this time to market your brand.

Send your valued clients some promotional pet gifts to join the celebration. At Logo X, we have a vast selection of such promo products. You can choose from dog tag to poop bag dispenser, treat bag, and solid rubber ball, to name a few.

To learn more about our company and full product line, browse through www.LogoX.co.uk. You may also contact a Logo X associate at 0207 101 0722 or 0161 875 2500 for more details.

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Promotional Umbrellas: Advertising Smart on National Umbrella Day

Have you heard about National Umbrella Day? Believe it or not, there’s a celebration called as such and it falls every 10^th of February. Since umbrellas will get so much hype this day, why not make promotional umbrellas the centre of your marketing strategy?

Use this time not only to recognise this brilliant invention of Samuel Fox. But to also remind your customers that you’re there for them rain or shine—just like what an umbrella does.

Just take advantage of these parasols and you’ll realise how amazing they are as a branding tool. Customise them meticulously and incorporate them into your campaigns appropriately to experience more than words business benefits.

What are these amazing benefits? Well, there’s a lot to mention. Among the many marketing perks of printed umbrellas include free advertising and brand awareness, wide customer reach, and lifelong exposure.

Not only that. They’re also available in a vast array of colours, patterns, styles, sizes and designs. This only means that recipients will stay hip, fashionable and weather-ready when heavy rain or sunlight strikes.

See. You can never go wrong with promotional umbrellas. So don’t underestimate their marketing power especially on National Umbrella Day!

Before we give you some sky-high ideas, we will share you some umbrella titbits. It makes a good sense to learn more about the invention.

Interesting Umbrella Facts

The word umbrella comes from the Latin word umbra, which means shade or shadow. It’s called differently in various countries. In Britain, New Zealand, Australia and South Africa, brolly is a popular alternative to the more common umbrella.

It’s also known as parapluie in France and bumbershoot in America during the nineteenth century. It has been used four thousand years ago because they’re seen in the ancient art and artefacts of Egypt Assyria, Greece and China.

The Chinese people first invented the waterproof umbrella that’s meant for use in the rain. They waxed and lacquered their paper parasols to protect them from the rain.

Asian rulers used multi-tiered parasols s to showcase their supremacy and valour. It’s in the middle of the 18th century when modern-day umbrellas started to spread across Europe.

During that time, umbrellas were viewed as a female fashion accessory. It only became popular to the male population when the famous, English traveller and philanthropist, Jonas Hanway, carried an umbrella in public.

Now, let’s talk about a couple of promotional umbrellas—both conventional and unconventional—that will keep your brand consistent even on the National Umbrella Day!

1. Brass-Knuckle Umbrellas

Walking umbrellas are a bit staid. So it’s ideal to choose something that combines heat and rain protection with self-defence like brass-knuckle umbrellas. The only drawback about this umbrella type is that they’re hard to find.

But if you’re really eager in making them a part of your marketing arsenal, you can always go for the DIY option!

2. Telescopic Umbrellas

Telescopic umbrellas offer you a cost-effective gifting option. Although they’re not as unique compared to brass-knuckle umbrellas, they still work as an ideal promotional giveaway. Why? Because they’re portable and easy to carry.

Their compact size and foldable option doesn’t compromise their ability to withstand different weather conditions. Small but terrible, indeed!

3. Cycle Canopies

Do you want a parasol that can be assembled in pedal-driven vehicles? Look no further than cycle canopies! These promotional umbrellas ideally fit audiences who love going for outdoor bicycling or biking.

To maximise their branding influence, have your logo imprinted on the canopy. Their huge size will never disappoint you!

4. Golf Umbrellas

Of course, we will not forget to mention golf umbrellas. This umbrella type doesn’t go out of the season, especially on National Umbrella Day. British people—specifically the businessmen—look forward to a round of golf once in a while.

That’s why you shouldn’t think twice about sending away customised golf umbrellas to your golf enthusiast clients!

5. Cartoonish Parasols

The Umbrella Day also provides your business with the opportunity to market your brand to the young audiences. So consider giving away a parasol that children will appreciate: specially designed cartoon umbrellas.

Choose the ones with compelling designs, quirky illustrations and vibrant colours to capture their attention!

Promotional Umbrellas for National Umbrella Day!

Clueless on how to celebrate the National Umbrella Day? We hope this article gave you an idea.

Take advantage of this observance to promote your brand and reach out to your prospective and existing customers. Also, make you sure you don’t forget incorporating promotional umbrellas into your campaign.

Thrilled about finding the perfect umbrella gift or giveaway for the Umbrella Day? Hurry, contact your trusted promotional merchandise supplier before it’s too late!

Logo X, one of today’s leading promotional product providers, offers a fine selection of top quality and sturdy branded umbrellas. We’re optimistic that our umbrella collection can show off your name brilliantly and can withstand tough branding competition.

For over 20 years, we’ve flourished as a market leader in brand promotion and brand positioning. To learn more about our company and the products that we offer, browse through www.LogoX.co.uk.

You may also contact us directly at our London and Manchester office on 0207 101 0722 or 0161 875 2500. A Logo X representative will happily discuss with you all the details that you need!

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Valentine’s Day Promotional Ideas for Different Business Types

It’s officially February! Everyone will feel once again the atmosphere of love. No wonder why various businesses feel inspired in coming up with brilliant promotional ideas to gain traction and generate sales.

Entrepreneurs and business owners fill their retail stores with red hearts and flowers to remind the whole world that it’s truly Valentine’s Day again. They also get in the Heart’s day mood to attract more guests and entice customers into doing business with them.

No matter what kind of business you have, take advantage of the upcoming holiday to market your name. Who knows, the most romantic day of the year might be the most profitable day for your business.

Just get creative with your promotions to ignite customer’s attention, win people’s heart and most importantly—reach your sales target.

Not ready yet? Worry not because we’re here to help! We’ve rounded up some marketing ideas for different businesses units—both budding and established ones.

1. Hotel and Restaurant

Running out of cupid-like promotional ideas for your hotel and restaurant this Valentine’s Day? Then, why don’t you consider bizarre ideas like swimming lessons or a baking class?

A free stay at your hotel or a meal discount at your restaurant is a bit staid for other people. Some couples grew tired of the usual special packages, discounts and other value-added services. That’s why you have to offer something unique that couples, singles, and families will love to experience for free.

Hosting swimming lessons, for example, makes a great tactic to attract prospects in checking in at your hotel. Only a few do this promotion. Anyone who doesn’t know how to swim will grab this limited offer for sure.

A baking class, on the other hand, fits cafes and restaurants. People love to dine out, but some foodies out there look forward to learning specialty menus and desserts. Customers will surely love this idea because of the unique bonding experience they will get from it.

2. Flower Shops

Expect that your flower shop business will boom this Heart’s month. Men will certainly do their boyfriend, son or husband duty: send their sweethearts a bouquet of flowers.

The high demand for flowers on this romantic day means that you have to play on the psychology of selling. Unlike the hotel and restaurant sector, promotional ideas like discounts and value-added services will never make flower shop customers feel fed-up.

Customers have a fear of missing out. So giving them an early bird discount can get them to buy. While others want to reserve in time for the occasion, there’s some who rush to flower boutiques on the actual day.

With this in mind, the latter type of audiences will appreciate scarcity and urgency discounts. Give them 10% off on flowers that will soon run out of stock. This strategy will drive foot traffic, thus, clearing your inventory.

3. Spa and Salon

Everyone likes receiving promo gifts, especially on Heart’s day. So you better use this time to spoil singles and of course—the couples.

To show your single clienteles some love, think of delightful promotional ideas for them. It could be a free glass of wine or a complimentary chocolate when they avail your facial and mani/pedis bundle. A red rose for each lady also works as another option.

For the couples, a “Happy Together” spa package will never disappoint. You can include here side-by-side massage and use of a private spa or steam room. You shouldn’t also forget giving out complimentary champagne or truffles since they’re a part of romantic rituals.

What’s more? You can likewise have men’s grooming gadgets, lip glosses, and hair accessories available for sale at your salon. Doing this captures their attention and allows a new sales opportunity for your business.

Shout Out Your Love!

Let Valentine’s Day convince you to boost not only your sales but the romantic quotient as well. Pamper your customers with love and make them feel special when they avail your business’ services.

Treat everyone extra special to make a profitable Valentine’s month. When you deliver a great customer experience, with any luck, they will go back many times over the year.

For hotel and restaurants, try hosting events like baking classes and swimming lessons. Give out discounts and promos to your flower shop customers. Offer spa and salon packages to singles and couples.

Here at Logo X, we realise how businesses value their customers that much. We know this because we value our clients as well.

We carry a fine selection of promotional products and corporate gifts that can suffice as a gift on special occasions like Valentine’s Day.

To learn more about our company and the products that we offer, visit www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and further details.

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3 Promotional Items for the Heart Disease Awareness Month

It makes sense that Valentine’s Day and Heart Disease Awareness both fall under the month of February. So no matter what industry you’re in—medical field or not, better use the heart month to your advantage. How to do it? Send away awareness promotional items!

Heart-friendly freebies can remind everyone the importance of keeping their hearts healthy and getting involved in wellness activities. They also don’t just spread a word about the heart disease month, but also help create a buzz around your brand.

Educating your customers and employees to live a healthy life comes easy through these promo gifts. All you have to do is customise them meticulously for guaranteed exposure and instant connection. Plus, having them logoed will surely market your business and get your name out in the community.

But if you want to get extra creative with your marketing strategy, incorporate these imprinted products into your campaigns. Whether it’s a special lecture on cardiovascular disease or a Valentine’s Day race, heart-themed items work as an effective giveaway.

Excited to celebrate the Heart Disease Awareness with a bang? Relax. Contain your excitement. We don’t want you to have a heart attack! (just kidding).

Here’s a list of promotional items that can spruce up your February marketing and catch the attention of your target market.

1. Step Pedometer

Heart failure is one of the major causes of death and hospitalisation in the UK. People suffer from the ailment due to lack of regular exercise and unhealthy lifestyle.

To reduce the risk of having such, keep everyone informed. Let your business act as their saviour by giving them health-related products in a Heart Awareness month.

Speaking of a wonderful giveaway, there’s one perfect item choice: a step pedometer. This fitness tool either works as a prize on marathons or as a gift to your staff members. It can inspire recipients to work out and motivate them to exercise for a healthy heart.

Clearly, there’s no question why it’s a perfect fit for any health-conscious campaign. So customise it with your logo to get your brand noticed!

2. Sports Bottles

Running for five minutes a day lowers one’s cholesterol level and blood pressure. It also reduces the risk of dying from heart disease.

According to a study, runners have a 30% lower risk of death from all causes and a 45% lower risk of death from cardiovascular disease.

Your company should realise this fact, especially if you’re hosting an event in time for the Heart Disease Awareness month. Of course, you shouldn’t come empty-handed. Bring promotional items like sports bottles to keep recipients hydrated while burning off those calories.

Don’t just hand them out to event participants. Insert a piece of working out guide inside the logoed bottle for a more memorable campaign!

3. Heart-shaped Stress Ball

Stress is another culprit of heart disease. That’s why people should manage their stress and relax to prevent increasing the risk of having a heart problem.

When it comes to stress management, anyone can rely on a stress ball. Squeezing a stress toy offers the simplest way to relieve stress and muscle tension.

The act of repeatedly squeezing the ball doesn’t only release tension but also boost blood circulation. Not only that. It likewise helps with the treatment of carpal tunnel. See. Sending them out to your loyal customers and even employees can show them that you care about their wellbeing.

Etch your company name on this stress item and incorporate a heart-healthy message on it to spread awareness about your brand and heart health!

Way to a Healthy Heart!

The Heart Disease Awareness month is the perfect time to encourage everyone in taking small steps towards a healthier lifestyle.

Your business—whether health-related or not—should use the celebration in raising awareness and sharing your heartfelt message or heart-healthy tips.

Host an appropriate campaign and make promotional items a part of it.

At Logo X, we carry a fine selection of promo products and giveaways that suit observances like the Heart month. You can choose from pedometers to sports bottles, stress balls, key rings, wristbands, and fitness tracker bands, to name a few.

To learn more about our company and the products that we offer, visit www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and further details.

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3 Promotional Marketing Ideas for Chinese New Year

The long wait for Chinese New Year is nearly over. Chinese people and other nationalities in the UK will soon welcome the Year of the Dog. Since the Lunar New Year remains a significant holiday across the globe, embracing some promotional marketing ideas helps.

But before you think of clever ways to market your brand in this festive season, learn first some Chinese traditions. When you have a strong grasp of their customs, it’s easier for you to incorporate them into your campaigns.

Let’s have first a quick look on what Chinese New Year is all about!

All About Chinese New Year

Unlike traditional New Year festivities, the Chinese version doesn’t take place at midnight between December 31 and January 1. It has no fixed date because it’s based on the lunar calendar, which tracks time through the moon’s cycle.

Every year has a corresponding animal sign that’s associated with different personality traits and predictions for their year. This 2018, it will fall under the Chinese zodiac: dog and will happen on the 16^th of February.

The holiday is a time to honour heavenly deities as well as ancestors. Among the usual customs include New Year greetings, couplets hung in front doors, and New Year spring festival gala. The Chinese families also make it a point to have Dumplings, rice cake balls, and a rice cake on their dinner tables.

Although there’s a lot of people getting involved with the holiday and its traditions, some prepare their own celebrations as well. They use the observance as an opportunity to relax from work and gather with friends or family for dinner.

Ready to get started with your promotional marketing campaign? If not, we’ve cherry-picked three approaches that can help you plan for successful Chinese New Year promotions.

1. Try Doing In-house Promotions

There’s a multitude of marketing methods to grow exposure, engagement and sales in this well-celebrated Chinese occasion. However, there’s an easy and cost-effective way to do it.

Yes, we’re talking about in-house promotions. Decorating your retail shop or physical location offers the best and simplest way to bump up the festive spirit. This brings people to your business spot and gives them the thought that you’re part of the community.

Hang couplets in front of doors to attract not only customers but good fortune as well. Of course, don’t forget to hang Chinese lanterns, too. They’re quite popular in China because Chinese people believe that they symbolise the wish for a bright future.

No matter what decoration you have in mind, make sure it follows the red and white colour scheme.

2. Don’t Forget the Red Colour

Speaking of the red colour, our second promotional marketing tip has something to do with it. The bright and vibrant colour corresponds with fire and represents good fortune and joy.

It’s found everywhere during the Chinese New Year. That’s why you shouldn’t feel hesitant about incorporating it into your promotions. So better hand out something red—like red envelopes or pockets—to your customers.

Just remember to include an appropriate gift like chocolate coins or charms inside for a more memorable gift-giving.

3. Update Your Online Platforms

Sure, you have decorated your retail locations with red lanterns and sent your customers some red pockets. But that’s not enough. You should also update your company’s important platform: social media and website.

Your social media pages and corporate website must undergo a makeover that’s timely for the festive event. Make these platforms aesthetically appealing and properly designed. Fill them with colours and pomp to encourage rapid engagement.

Centre your online promotional marketing efforts on a Chinese New Year theme to capture many eyes weeks before the awaited holiday.

Wrapping it Up!

Building a marketing campaign around Chinese New Year allows you to create a genuine connection with your target market.

Learn and embrace the popular Chinese traditions to have an idea of what strategy to implement.

You can decorate your retail location with lanterns, send out red pockets or update your social media pages and website. All of these and more can help you pull-off a seasonal campaign successfully.

At Logo X, we realise significant holidays including Chinese New Year. So if you’re running low on creative marketing ideas, feel free to reach out to us.

To learn more about our company and the products that we offer, visit www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and further details.

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