Promotional Gifts & Items: 3 Promotional Marketing Ideas for Chinese New Year

The long wait for Chinese New Year is nearly over. Chinese people and other nationalities in the UK will soon welcome the Year of the Dog. Since the Lunar New Year remains a significant holiday across the globe, embracing some promotional marketing ideas helps.

But before you think of clever ways to market your brand in this festive season, learn first some Chinese traditions. When you have a strong grasp of their customs, it’s easier for you to incorporate them into your campaigns.

Let’s have first a quick look on what Chinese New Year is all about!

All About Chinese New Year

Unlike traditional New Year festivities, the Chinese version doesn’t take place at midnight between December 31 and January 1. It has no fixed date because it’s based on the lunar calendar, which tracks time through the moon’s cycle.

826695218 Every year has a corresponding animal sign that’s associated with different personality traits and predictions for their year. This 2018, it will fall under the Chinese zodiac: dog and will happen on the 16^th of February.

The holiday is a time to honour heavenly deities as well as ancestors. Among the usual customs include New Year greetings, couplets hung in front doors, and New Year spring festival gala. The Chinese families also make it a point to have Dumplings, rice cake balls, and a rice cake on their dinner tables.

Although there’s a lot of people getting involved with the holiday and its traditions, some prepare their own celebrations as well. They use the observance as an opportunity to relax from work and gather with friends or family for dinner.

Ready to get started with your promotional marketing campaign? If not, we’ve cherry-picked three approaches that can help you plan for successful Chinese New Year promotions.

1. Try Doing In-house Promotions

There’s a multitude of marketing methods to grow exposure, engagement and sales in this well-celebrated Chinese occasion. However, there’s an easy and cost-effective way to do it.

Yes, we’re talking about in-house promotions. Decorating your retail shop or physical location offers the best and simplest way to bump up the festive spirit. This brings people to your business spot and gives them the thought that you’re part of the community.

Hang couplets in front of doors to attract not only customers but good fortune as well. Of course, don’t forget to hang Chinese lanterns, too. They’re quite popular in China because Chinese people believe that they symbolise the wish for a bright future.

No matter what decoration you have in mind, make sure it follows the red and white colour scheme.

2. Don’t Forget the Red Colour

Speaking of the red colour, our second promotional marketing tip has something to do with it. The bright and vibrant colour corresponds with fire and represents good fortune and joy.

It’s found everywhere during the Chinese New Year. That’s why you shouldn’t feel hesitant about incorporating it into your promotions. So better hand out something red—like red envelopes or pockets—to your customers.

Just remember to include an appropriate gift like chocolate coins or charms inside for a more memorable gift-giving.

3. Update Your Online Platforms

Sure, you have decorated your retail locations with red lanterns and sent your customers some red pockets. But that’s not enough. You should also update your company’s important platform: social media and website.

Your social media pages and corporate website must undergo a makeover that’s timely for the festive event. Make these platforms aesthetically appealing and properly designed. Fill them with colours and pomp to encourage rapid engagement.

Centre your online promotional marketing efforts on a Chinese New Year theme to capture many eyes weeks before the awaited holiday.

Wrapping it Up!

Building a marketing campaign around Chinese New Year allows you to create a genuine connection with your target market.

Learn and embrace the popular Chinese traditions to have an idea of what strategy to implement.

You can decorate your retail location with lanterns, send out red pockets or update your social media pages and website. All of these and more can help you pull-off a seasonal campaign successfully.

At Logo X, we realise significant holidays including Chinese New Year. So if you’re running low on creative marketing ideas, feel free to reach out to us.

To learn more about our company and the products that we offer, visit www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 for same day quotes and further details.