Promotional Gifts & Items: Promotional Tip: What to Do this Alcohol Awareness Month

While Alcohol Awareness Month is primarily observed in the US, this national observance deserves a place in the UK. There’s also a need to spread the awareness message around alcohol in the country since Brits are drinkers too.

Businesses in Great Britain should also consider launching “Know Your Limits” or “Responsible Drinking” campaigns. They must embrace the idea of developing such promotions because it can benefit them in many ways.

If you’re enthralled in carrying out a campaign that follows this month-long celebration, here are some of the benefits that await you.

Gain Positive Impression. Customers and prospects will view your brand as someone who has a great concern for the community. The public awareness itself helps enhance a prospect’s opinion of you and your company.

Not everyone can be a social change company, so engaging in life-changing initiatives like this gives you a marketing edge.

Boost Employee Morale. If your company chose to start a responsible drinking movement, you’re heading towards a substantial profit: employee morale. Your employees will have high regards for you, thus, increasing the emotional attachment.

And when there’s an increase of employee involvement and a positive general attitude, amazing workplace culture is built.

Raise Brand Awareness. Non-linear marketing campaigns such as this offer the best way to get your name out there. It associates your brand with something positive, allowing people to remember your brand easily and remain in their long-term memory.

Involved folks will gladly spread the word about your name and friendly campaign. This further adds up to the benefit of raising brand awareness.

Increase Marketing. Brands that have social responsibility goals make a difference. That’s why when you jump on the bandwagon of alcohol awareness marketing, you trigger an affirmative emotional response in your audiences.

You establish your brand that goes beyond just making money and wants to do something good. And the result? You set your company up as a major player that stands out from the crowd.

These are only few of the many reasons why you should dive in celebrating the Alcohol Awareness Month. To help you decide more on the importance of such related campaigns, here’s a list of alcohol-related facts.

Alcohol Consumption in the UK

In Great Britain, 56.9% of Opinions and Lifestyle Survey respondents aged 16 years and over in 2016 drank alcohol, which equates to 29 million people in the population.

8 million people “binged” on alcohol on their heaviest drinking day.

Young people aged 16 to 24 years in Great Britain drink less than any other age group; when they do drink, consumption on their heaviest drinking day tends to be higher than other ages.

The highest earners, those earning £40,000 and above annually. They’re more likely to be frequent drinkers and “binge” on their heaviest drinking day when compared with the lowest earners.

In 2016, similar patterns of drinking were observed in England, Scotland and Wales; of the English regions, binge drinking was more common in the north.

Study shows that 57% of drinkers drank on at least one day in a week and 10% drinkers drank on at least five days in a week.

These varying figures only show that people have different drinking habits. The above research findings also suggest that everyone should assess their drinking patterns this Alcohol Awareness Month.

Promotional Ideas that Can Drive Change

It’s alright to consume or drink alcohol once in a while. But misusing or abusing it? Not a great thing. Heavy drinking can lead to health risks and can pose social effects. These include high blood pressure, heart disease, stroke, liver disease, poor memory, lost productivity, depression, and violence, among others.

Guess what? Your company can help spread awareness on the prevalence of excessive alcohol consumption. Not only that. You can likewise put a stop on the upswing of hospital admissions due to alcohol abuse.

So what are you waiting for? Be the bringer of change! We’ve listed below some promotional campaign ideas that can improve the public’s understanding of alcohol consumption and promote good health.

1. Run a Health Awareness Day

There’s no other better marketing gimmick that can support the craze than a health awareness day. This kind of event will obviously help raise awareness about the issues related to alcohol intake. It’s also an ideal platform for sharing tips on how people can enjoy alcohol without sacrificing their health.

Just like any other campaigns, it’s necessary that you keep important points in mind—planning, goal, and sponsors. All these three things must take into consideration to ensure that your health event will rock on Alcohol Awareness Month.

When mapping out a plan, it helps to have an event checklist prepared. List down the things you need from venue to date and time,program flow, speaker, and imprinted freebies—if necessary.

Pick a venue and date that’s accessible to everyone, for example, company cafeteria and lunchtime. A program flow, on the other hand, is intended for a more organised health fair or activity.

Also, you have to get the professionals involved. Commission a speaker who can talk about the benefits of drinking less or quitting altogether. Choose someone who can really bring a health issue to life and provide tips on how to recover from addiction, misuse, and abuse of alcohol.

Next, clearly define the goals and objectives of your event. Don’t become too generic and superficial to provide participants with meaningful information and resources for making changes in their lives.

Lastly, seek sponsorship for your local health event. Sponsors don’t only help you defray costs but also attract wider community interests.

2. Give Back to a Community

Giving back to a community or donating to an institution may lack creativity. But hey! This promotional campaign idea still works on Alcohol Awareness Month. The fact that it’s a marketing initiative made for a special cause is enough reason for people to admire and salute you.

Remember the benefits we have mentioned above? Yes, they specifically apply to this charitable event. You will gain positive impressions because people will recognise your concern for a specific audience. You also boost your employees’ perception of you as they realise they’re part of something good.

Even the giving-back movement has not started yet, you already gain brand awareness. Everyone will start talking about you and your kind gesture, thus creating a buzz around your brand. And most importantly—you set yourself apart from the competitors who cling to usual marketing campaigns.

Besides these awesome perks, you likewise get one priceless thing: self-fulfilment. You will feel good knowing that your contributions will go towards creating awareness and help to improve people’s lives. Yes, it’s satisfying because you contributed to their recovery.

So when you have finally decided in doing such motion, better start finding a partner now. Seek for organisations that aim to provide families or individuals who struggle to cure alcohol addiction with a helping hand.

If you don’t opt for making partnerships, don’t worry… you can still donate without breaking your pocket. Announce on your corporate website that a certain percentage of customers’ purchases will go to rehabilitation centres.

Or simply go to ncadd.org right now, and a pop-up will appear on the bottom of your screen that will ask you to donate.

3. Capitalise on Educational Materials

Distributing educational materials is the easiest promotional campaign idea that you can do on Alcohol Awareness Month. You don’t only spread awareness about alcohol consumption and its adverse effects, but you also spread the word about your brand.

Invest in informative brochures, bookmarks and educational promotional items that can come in handy for individuals in your community. Make sure that you put your name, logo, company details and other information on these items for instant recognition.

You can likewise consider creating content like newsletters, videos, blogs and infographics and have them uploaded to your website. Any content that talks about health tips on moderating alcohol intake can suffice.

Among the other topics that work include stigma around alcohol, alcohol and parenting, alcoholism and recovery. You can also provide statistics and any information about local AA programs, or al-anon programs.

When creating the material of your choice, take note of the length, readability, and the manner of writing. All the titbits of information must remain in reader’s or viewer’s minds. If it’s a video, it should entail and boast a fusion of readability and creativity to entice people into watching it.

Remember, even something short might help someone you haven’t thought. So whether it’s a long or short one, both can work this Alcohol Awareness Month.

Once you have everything uploaded to your corporate site, don’t forget to share them on your social media pages like Facebook and Twitter. Of course, you should have them shared on more professional platforms like LinkedIn.

Time to Think Strategically and Generously!

This Alcohol Awareness Month, businesses should find and make time to learn about the health and social problems brought by alcoholism. They must share it with their customers, prospects, clients, and even employees simply because caring matters.

Plus, it’s a good way of showing everyone that you’re in this world not only for raising money but for improving lives as well. This perception alone triggers their emotional string, causing them to form positive impressions of you.

It likewise helps enhance employee engagement, raise brand awareness and put you on top of your competitors. See? There’s no single reason for you to not think strategically and generously this Alcohol Awareness Month.

At Logo X, we understand that business marketing should go along with the current trend and season. That’s why we offer a range of promotional items that fit any season or event.

If you’re looking for educational materials or freebies that you can use on your alcohol awareness campaign, we got you covered! We can assist you in finding the best item and have it designed with your logo and other significant details.

We’ve been in the promotional industry for more than 20 years so you’re ensured to get quality products and services.

To learn more about our company and full product line, browse through www.LogoX.co.uk. You may also contact us directly at 0207 101 0722 or 0161 875 2500 and a Logo X associate will gladly assist you with all your specific branding needs.